This is how you beat controls and create breakthrough ads, sales letters, and marketing promotions…. Rainmaker, there’s one thing the very best marketers I know swear by. There’s one thing they’ll spend a ridiculous amount of time on, long before ever writing a word...
There’s one thing — above all others — that leads to success… Rainmaker, I got another kudos from a reader. This was the reader who asked me to review his AWAI restaurant letter — which I did as a video review here. His email subject was “Thanks Roy” and the body was...
Hiring could be the single-most important decision you make in any going business… The quality of the team you have in your business impacts nearly any and every decision you make. And so to find, recruit, and especially retain the right employees should be one of the...
How often do you work out? For me, it’s not enough! Or at least, that was my answer until this month, when I finally decided to change things around. I’ll tell you about that in a moment, but first I want to share with you the WHY… Rainmaker, let’s talk about the...
Let’s talk about selling… Specifically, we’re going to talk about selling any kind of service where what you deliver is flexible and customized to the prospect. It’s Mailbox Monday — the day where I answer YOUR biggest questions on marketing, selling, building your...
This essay can help you make more money. Rainmaker, this essay came about because a friend of mine — a well-respected copywriter — told me he’s slammed right now. He’s got a ton of demand for his time and copy. And, like many of us copywriters, he says no a little...
Want to know how a highly-successful copywriter thinks? Rainmaker, today’s issue is very different than my normal daily Breakthrough Marketing Secrets essays. A reader and copywriter I’ve been doing some side work with asked for a favor. He wanted my review of a piece...
People are liars… Rainmaker, this is one of the most important things you can ever understand. People lie. They lie to you. But more importantly, they lie to themselves about their own preferences and their own behavior. My friend and regular Breakthrough Marketing...
Wanna create cash flow windfalls? Rainmaker, it’s one of the most coveted skills in business. In fact, is part of the assumption that comes with the rainmaker name. If you can create cash flow on demand, you’ve got the keys to the kingdom. I used to not care too much...
It’s one of the most powerful emotional drives… Today we’re going to talk about an emotional drive so powerful… — It makes otherwise good employees quit their posh job in search of the new and novel… — It makes seemingly devoted lovers cheat on their “perfect”...
This one goes out to the dreamers, everyone with a giant vision to change the world… Rainmaker, you may remember a little over a month ago when I wrote the post titled “This will be my first billion-dollar impact.” In it, I wrote about the mission I’ve established for...
Sometimes you’re just a little tweak away from a big winner… Rainmaker, today’s Mailbox Monday hits on one of the topics that got me most excited when I was discovering direct response marketing… Testing. Specifically, how you can try a couple different approaches,...
A ###% higher conversion rate… EDITOR’S NOTE: I’ve made a few edits here, after writing, because I only want to share numbers publicly that the copywriter himself shared publicly. However, I still do want to celebrate the win for this copywriter —...
It’s the Holy Grail of business… Rainmaker, what if you could predict — ahead of time — whether or not your new venture would succeed or fail? Since many entrepreneurs try 5, 10, 15, even 20 businesses that fail before hitting on their first big success, it would...
Most marketing consultants would be afraid to follow their own advice… Hey Rainmaker, do you ever read things that just stick with you for a long time? I’ve got quite a few of those buried in my head, and when the time and context comes up, they just come pouring...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
