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What to say when you follow up with prospects

What to say when you follow up with prospects

It’s the hardest part about making “yet another” follow-up call to a prospect… Rainmaker, I’ve told you before that one of my “secret weapons” in selling my copywriting services…  That was also my secret weapon in selling $30,000 IT training solutions…  Is simply...
An eye for an eye…

An eye for an eye…

NOTE FROM ROY: I know you signed up for a marketing and business newsletter.  Today’s issue is not that.  Today’s issue touches briefly on politics, humanity, war, and love.  If you don’t want that from me, just stop reading this now.  You can pick up where we left...
Stolen! Dan Kennedy client-getting secret…

Stolen! Dan Kennedy client-getting secret…

I’ve stolen more than one thing from Dan Kennedy. I try to be honest about it Rainmaker.  I try to give credit where credit is due.  But when Brian Kurtz told me I was going to have to write in Dan Kennedy as the headliner for his Titans of Direct Response event last...
The Self-Discipline Lie

The Self-Discipline Lie

Everything you thought you know about self-discipline is wrong… Rainmaker, what if I told you that everything you’ve ever been told about self-discipline and getting yourself to perform was absolutely, totally wrong? Well, it is… I’ve been thinking about this a lot,...
This determines 90% of your selling and marketing success…

This determines 90% of your selling and marketing success…

Too many people focus on the wrong things when it comes to marketing and selling… Rainmaker, I’ve written about this before, and no doubt I will write about it again. But today, I write about it in a new light, from a new perspective — and hopefully it will give you...
The Future of the Sales Letter

The Future of the Sales Letter

“The king is dead — long live the king!” “The sales letter is dead — long live the sales letter?” So Rainmaker, I think yesterday’s post about The Death of the Sales Letter stirred up some curiosity… After all, whether you’re a copywriter or a direct response...
The Death of the Sales Letter?!

The Death of the Sales Letter?!

“Sales letters are dead.” …  Or so they’re telling me, Rainmaker.  Wanna know what I think?  Read on! It’s Monday, that means I’m diggin’ in the ol’ mailbox, to answer YOUR questions! And it’s funny, because I’ve had this question queued up for a couple weeks.   (Get...
Want to grow your business?  Here’s how…

Want to grow your business? Here’s how…

I’ve been featured on yet another podcast, and I think you’ll love it… Hey Rainmaker, I met Daryl Urbanski at The Titans of Direct Response, and he runs a podcast called The Best Business Podcast. Well, he recently sat down with me for over an hour and drilled me on…...
How I lost 15 pounds and got richer, too (true story)

How I lost 15 pounds and got richer, too (true story)

Hey Rainmaker, let me let you into my head a bit… As you know, I’ve been working with a coach now for a bit, improving many areas of my business. My selling systems… My offers… How I’m prospecting… The works! But this next one could be my most important. Have you...
Stupid-simple way to make more sales in any business…

Stupid-simple way to make more sales in any business…

Hey Rainmaker, I want to share my selling secret weapon… This is one of those things that is really, really simple. Like, so simple you might just think it’s dumb.  Or stupid. Bring on the insults! And if you’re the kind of person who wants flashy, or complex, or...
How to map your customer relationships for maximum profits…

How to map your customer relationships for maximum profits…

Hey Rainmaker, there’s one thing I do that almost always sets me apart in terms of copywriting and marketing strategy… And this is, admittedly, a very simple concept to grasp.  But not always easy for the average person to practice, unless they’ve — well — practiced...