How important are emails to your marketing efforts? If you’re like the vast majority of direct marketers today, you’re going to say “VERY IMPORTANT!!!” With three exclamation points! It’s because email drives more online conversions than any other online channel....
Let me let you inside my head a little bit — into a dark place… The last few months for me have been — admittedly — a little up and down. In hindsight, I think I might have some subconscious self-sabotage going on. I’ve been working with incredible clients, on...
Sometimes it feels like fate just shines down on you and gives you a little blessing… I don’t remember exactly what I was looking at today, but I was on the Breakthrough Marketing Secrets website. And I noticed, in the top-right corner, as part of the admin bar, that...
I picked back up Tony Robbins’s Ultimate Edge program the other day, and was giving it another listen… And I had a huge realization about what I believe to be Totny’s ultimate super power. I’m going to share that with you in just a moment. First, I want to give you...
Almost a year ago now — on August 13, 2015 — I wrote one of my rare articles about politics… Donald Trump had become a force that couldn’t be ignored. He’d stormed into the center ring in the circus that was the Republican primaries. It was a bit prescient, too. ...
I hope you’ve had a great start to your week! It’s Monday, which means I’m diggin’ in the ol’ Mailbox, to answer YOUR questions! Remember: to get YOUR question on marketing, selling (including story selling), copywriting, business, life, whatever answered… Simply...
Long before I got into marketing and business, I studied psychology… And very early on, in my studies of psychology, I started studying a special kind of psychology. Not the psychology that many of us think about. Where the psychologist investigates all the ways we...
“Who the heck reads all that copy?” For someone not well versed in direct response, that’s the most common first reaction. They see the length of the sales letter, and they wonder how the heck you’d ever convince anyone to read it. The answer to that perennial...
Check out the ad above. I’ve been seeing it a lot recently. And it’s a really bad ad. By the time we’re done today, you’re going to get a look into my thinking on how I’d make it a really GOOD ad… First, it’s time to get inside the customer’s head… And by that, I...
You’re about to get a simple 6-step formula that applies in any marketing, in any media, to let you generate new customers from scratch. I’m also going to run through parallel examples. One, online. Another, in-person at networking events. Both, following this same...
Not your regular issue of Breakthrough Marketing Secrets today. I’m spending some time with family, and hopefully by the time you’re reading this I’m at the neighborhood pool… As long as the weather holds and a thunderstorm doesn’t roll in. For those of you NOT in...
Sometimes you get an email that’s a total wake-up call… I’m a fan of Perry Marshall. I’m also a friend. On one of his recent trips to my town of Lincoln, NE — where he’s from, and still has family — we sat down for a couple hours over coffee. And chatted about life,...
“Word of mouth.” It’s a business owner’s dream come true — but how do you stimulate it? Most business owners love referrals. Especially business owners who aren’t dyed-in-the-wool direct marketers or salespeople. Maybe I shouldn’t reveal why. But I’m going to...
Today is my wife’s birthday, so this email is one of my only work priorities for the day… I’m also baking an angel food cake and a roasted veggies dish for dinner. And as I was working on the cake a little earlier, I had a little epiphany I want to share with you....
So… You wanna make money online? I got an email from a reader the other day. Told me my emails were okay. But he didn’t really read them. Why? Because he just wanted to find out how to make an income online. Now let’s think about this. I’ve worked from home since...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
