Heya! I owe you an apology. Usually I’m pretty good about letting you know when I’m not going to run a regular issue of Breakthrough Marketing Secrets, or at least sending a brief note when it won’t be a full essay. Yesterday, I didn’t do that. For those of you in...
I got an email the other day, from a reader. It was about the subject line of one of my emails. He was curious about, “This is still the most valuable thing of mine you can read.” He wanted to know what the open rate of that email was. Presumably, he thought it...
Today, a story of one of the biggest mistakes I made in my early days in marketing… … And a lesson learned, in hindsight — that would make me try to make the same mistake all the more often. Before I started my own business, I worked in marketing at an IT training...
I wrote this essay quite some time ago… I think I’ve republished it through Breakthrough Marketing Secrets at least twice. But it’s been a while. And I’ve been thinking about it a lot recently. I consistently get emails from new readers. After discovering my site,...
I was on Skype late last night with a client down in Australia… He’s one of the top marketers, in terms of results generated, in all of the Southern Hemisphere. He’s literally made clients well over a billion dollars. (He’ll hit two billion soon.) And we were...
Want independence? Freedom? Higher income? Maybe you should just get a job… Today’s Mailbox Monday issue comes from a reader of The Copywriter’s Guide to Getting Paid. In reading my book, Tony learned that I didn’t just break right into freelance copywriting after...
Sometimes you just need to crank out the work… Today’s one of those days for me. I’m working on a deadline for a big project, and I need to get it to the client before my work day is over. It’s a somewhat tricky, complicated project. And I’ve admittedly allowed a...
I’m still convinced a book is the single-best marketing tool there is… There are really three secrets to leading your market. Even though getting these three things right won’t automatically put you at the top of your market, they are the tools you can use to put...
Today, a rant. About finances, and economics. But isn’t this supposed to be a marketing and business essay? Well, yes. But I’m doing this rant here for a few very important reasons. I happen to have you as a captive audience here, and sometimes I just write about...
I’m always trying to improve my selling and persuasion abilities at least 1% per week… As I’ve covered here numerous times, 1% doesn’t seem like much. But if you get 1% better every week for years’ the compounding effect is massive. We’re talking millions-of-percent...
How about a little fresh (and counter-intuitive) advice for those of you who are fairly new — aren’t yet getting consistent clients — and who want to be fully booked? First, it’s Mailbox Monday. Which means it’s time to answer YOUR questions. About marketing,...
I’ve been working on a top-secret project. This goes above and beyond my normal client work. It’s also separate from Breakthrough Marketing Secrets, and from the upcoming Story Selling Master Class. It’s something I’ve decided to do, that will be immensely valuable...
Ever heard of the Significant Objects project? It was a social experiment that took place a few years back. A group of writers got together to answer a simple question. “Can an interesting story about a simple object make it more valuable?” Being writers, their...
An email I got the other day is going to turn into something really valuable for you. A regular reader of mine — Art — told me he’s “hitting a dry spot with list building.” He has an e-book in a niche market, and is serving his target client’s needs really well. When...
Let’s talk about fear and greed… But this isn’t going to be the same kind of fear versus greed sales talk you’re used to… We’ve all heard it before. There are two things that motivate people to buy. Fear, and greed. Figure out what’s right for your product and...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
