Here’s today’s question, from the mailbox… — Hello Roy, Question: If you were starting out today with no money and no support… But, you have the AWAI Accelerated course in hand, a laptop with Internet access and one vision to be a successful copywriter/marketing...
I couldn’t stand it… A while back, I was listening to a recording of myself. And I was saying what I thought were some — um — pretty dang cool things. I was sharing high-level marketing and — um — copywriting tips. The kind of tips I cover here. And — um — the kind...
I have to warn you: this might upset you… I was looking through the results of the reader questionnaire I ran a couple weeks ago. And one comment really jumped out at me. Basically, this guy was trashing “gurus” who used their daily emails to regularly sell stuff....
Are you playing to your strengths? Or fighting your weaknesses? I was chatting with an entrepreneur today, who had read my post on The #1 Best Selling Story. He liked the story and the template I gave in the article. He thought he could make it work for him. And so...
Novice copywriters all sound the same… (And I don’t care if you’re a freelancer or you write for your own products and services — still applies!) If you’re a serious student of copywriting, you start off by reading all the important books on copywriting. (A good...
It’s time to answer your questions! Remember, every Monday is Mailbox Monday — when I open up the ol’ mailbox to answer YOUR most pressing questions! So… What’s your single-biggest question about marketing? Business? Copywriting? Selling? Let me know! First one...
When it comes to advertising success, sometimes little details matter big… For copywriting clients, I’ve traditionally invested most of my time in nailing one really big and important piece of copy. The sales letter. And the sales letter takes lots of forms. An...
I’ve been doing a big marketing project in the personal security field… And while I’m not at liberty to disclose who this is for, or what the project is (yet), it’s definitely exciting. And I’ve been exposed to a bunch of ideas that I don’t get exposed to every day....
I’ve been paying a lot of attention to TRAFFIC recently, and with paid traffic comes an obsession for conversions… If you’re just trying to build a site that attracts a lot of free traffic, or that allows you to post links from social media, time is your biggest...
“The highest-paid person in the first half of the [21st] century will be the ‘storyteller.’ The value of products will depend on the story they tell.” — Rolf Jensen, from “The Dream Society.” A couple weeks ago — as you probably know — my house was broken into. In...
It’s time to answer YOUR questions! It’s Monday — and that means I’m digging in the ol’ mailbox to answer YOUR questions. Before I do that — what’s YOUR single-most important marketing, selling, or business question? Can I answer it here? Email me at [email protected]...
Most businesses suck at lead generation… It’s the reason so many businesses struggle to grow as fast as they want. Sure, you may have a great product. You may have happy customers. But when it all comes down to it, you don’t control the flow of new customers in...
Before I get to today’s essay — have you given your feedback yet? I sent you a note this morning, asking you to help me help you. I’ve put together a short (couple minutes) online feedback form. I want to know how I can make what I do more useful, helpful, and...
What I’m about to say may be very offensive… What do you believe to be true about the world? The universe? God — or the lack thereof? What beliefs do you hold most dear? What if I were to tell you that you’ve been totally brainwashed into believing? … Note: I’m NOT...
A while back, I “wrote a book while you watched” over the course of 11 daily emails. It was about how to build a sales or lead generation funnel around a “free book” offer. It’s been sitting on my hard drive for a while, waiting for me to edit it and put the final...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...