The following video may completely change how you use stories in marketing and selling forever… I’ve written before about the PAISA formula I’ve come to love in terms of both its simplicity and power in marketing and selling. At the very core, most good products and...
Marketing creates transactions. Identity creates lifelong relationships. I have worked with the world’s best marketing minds. Folks who can create a sales pitch that can fulfill the proverbial promise of “selling ice to Eskimos.” This is a hugely-valuable skill. ...
I’ve thought more about questions throughout 2017 than I think in any year before… For quite a few reasons… One example: my friend and BTMS reader Jeff Moore. Jeff has drilled into me — directly, and indirectly through places where he teaches — the power of...
Many marketers have a love/hate relationship with offers… Especially copywriters. If you create a new marketing piece for a really great offer, you secretly love the offer. Because an offer that the market can’t get enough of can make you look like a hero. My best...
It’s Monday again, which means I have another goody from the mailbox for you! To have your question answered in an upcoming Mailbox Monday issue, simply email [email protected]. I’m happy to tackle the topics of business, marketing, selling, copywriting, life, whatever...
Today, a video: How to move the free line back toward paid and make it worth it for your customers… Maybe you’ve heard about “moving the free line” …? It’s a concept popularized by Eben Pagan. The basic idea was that the way to get the attention and trust of your...
Gary Bencivenga is widely hailed as the world’s greatest living copywriter… And although he’s retired today, doesn’t write or teach about marketing, and can no longer be hired by clients, most of us who are truly serious students of direct response are still trying to...
Today, I want to share one of the secret “gurus’ gurus” of the online marketing world… His name is Sean D’Souza. And I think he and I are rather simpatico. I once heard him comment that he actually enjoyed the thinking about and innovating in marketing as...
Today, a story with a lesson, from my trip to Yellowstone… You probably know Old Faithful, the geyser, as one of the most popular attractions at Yellowstone. Faithfully within a 2-hour window (usually about every 90 minutes), it shoots a jet of 200-degree water over...
I’m baaaaack! The last week and a half both went by way too fast and way too slow. I didn’t mention it before I left, but I went on a 9-day family road trip, that included stops at Mount Rushmore, at Yellowstone National Park, and at the world’s largest mineral hot...
You must look beyond your core discipline if you want to be a great marketer… The least interesting, least compelling copywriters are those who only read copywriting books. The same goes for any field. While you should absolutely develop deep knowledge in your area...
Before I got my hands on the 20-point outline I’ll break down for your below, I was a nobody copywriter… Yes, I had talent and experience. I’d worked hard for years developing my understanding of marketing and copywriting. And in fact, I’d helped grow a...
A while back, I had a really fun experience… I was listening again to the Ken McCarthy interview that he did with Gary Bencivenga. Gary was talking about a project he’d done for a client, writing for a specific financial newsletter… And I’ll tell you what made this...
Diving deeper into the big idea… I actually hadn’t read these issues since I wrote them in 2014. It’s really interesting to go back and look at them. Because I found things I was talking about here, that I didn’t really teach again until last year, during the Story...
“Even most really great copywriters don’t have more than one or two really big ideas per year, if that many.” I paraphrase, but that’s about what I heard someone I really respect say recently. I don’t want to contradict him, but I don’t want it to seem all that...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
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