I seldom have an original idea — this is probably the most important one I’ve ever had… Most of what I share with you are ideas I get from being relentlessly dedicated to my own ongoing education. When an idea captures my interest, I save it. And it turns into an...
What you’re about to read is one of my most popular, most “viral” posts on Breakthrough Marketing Secrets… In fact, you may have read it before. Even if you have, give it another read. Especially if you’re a copywriter. But why am I republishing? Well, summer’s...
Every single one of the Amazon reviews for my book, The Copywriter’s Guide To Getting Paid are 5-star reviews, except one… See for yourself here. Today, I want to talk about that 4-star review, why it’s actually a really good thing, and how to use similar reviews to...
I’m about to throw down some sales, persuasion, and copywriting sacrilege… From early on as a copywriter, I was taught never to say “I” or “we” too much in my copy. This was a backlash against image advertising. The idea that stuck with me is that you don’t want to...
Let’s talk about how to find a bunch of people who want to give you money! I recently wrote an article titled Who the heck are you marketing to? On Buyer Personas… It was all about the value of market research, and knowing specifically who you’re marketing to. ...
Sometimes, my brain feels really, really broken… I don’t want you to feel sorry for me. That’s most definitely NOT why I’m writing this. In fact, by the end you may wish your brain was broken in the way mine is. Or, if it is, you may actually learn to embrace it…...
There’s a 3X5 note card on my bulletin board, immediately behind my desk, that says I share ideas that grow businesses… That’s what I do as a consultant. When I’m coming up with big ideas for my copy, and offers, and other elements, that’s what I’m doing as a...
Are you ready for this? I’m coming out swinging. To tear down some of the biggest myths of the copywriting and direct response world. Namely: The world’s best copywriters swipe… Retire this year and still make as much money as most doctors… One great sales letter...
What I’m about to tell you could completely change your life… This is — perhaps — the most powerful persuasion secret. The secret to selling more — without selling hard. The secret to being the kind of person that people want to do things for, instead of just get...
I’ve got that feeling: Today’s issue will be a little bit of tough love… This is one of those questions I get a lot. And, it’s a question I don’t really like to answer. Because whenever I do, the answer is unforgiving. Even if it’s in the best interests of the...
I was just having a conversation that made me remember this video… It’s about YOU. And some of the language in it is NSFW. That’s it for today. Make it a great weekend. Yours for bigger breakthroughs, Roy...
I’ve been head-down in a big project all day… Didn’t really want to rip myself away from it to write this. But I have a standing appointment with your inbox at 4 PM Central time, and these issues come without fail. Aside from two phone calls earlier, this big project...
“My audience? Anybody with a pulse!” Does the above sound familiar? Most people in business think they’re thinking big with this. Which is a big mistake. When you think this way, you actually limit yourself, and keep your results small. It’s against our inner...
What if you had super powers? Have you ever watched one of those super hero movies, and thought, “What if?” I’m sure you have. Or, maybe it was reading the comics. Or some other story. We all wonder what it would be like to have super powers. To fly. To have...
Nearly every copywriter I’ve ever spoken with has wanted to master this one aspect of the business: ROYALTIES! If that’s you… And specifically, if you want to know more about tracking royalties… You’re going to love this issue. This is a “Mailbox Monday” issue —...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
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