There’s a 2,300-year-old lesson and thinking tool from Aristotle that can make you more money with your marketing today…
In fact, this was one of my first secret advantages as a marketer and copywriter.
Because my very first freelance copywriting client taught me this powerful lesson, applied to marketing (in the same way I’ll share with you in this episode).
And it immediately gave me an advantage over anyone who didn’t know it.
And the ability to see — with almost X-Ray Vision — what is actually generating sales and profits in your marketing.
And it’s not just me. I’ve learned that some of the world’s smartest tech minds in Silicon Valley and beyond also use this same lesson — First Principles — for creative innovation in their products and businesses.
I break it all down in today’s episode…
Your Marketing Makes More Money With Aristotle’s First Principles
Yours for bigger breakthroughs,
Roy Furr
– – – Episode Links – – –
Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
The Scientific Path to Increasing Profits
BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
Free Scientific Advertising by Claude Hopkins [audiobook & PDF]
– – – More from Roy – – –
Wanna say “thanks” for this episode? Buy me a coffee…
