Here’s a HARD lesson for entrepreneurs to learn: Your advertising is NOT supposed to be profitable!
When people go around bragging about 5X ROAS, one of three things is typically happening…
ONE, they’re talking about one specific campaign — and that number is not reflective of their account as a whole.
TWO, they’re ONLY advertising to highly-targeted audiences, like past customers.
Or THREE, they’re not acquiring anywhere near the total amount of customers possible.
Today I’m going to share the fundamental strategy that will maximize your TOTAL PROFITS while also making sure your customer acquisition advertising makes as little profit as possible.
Sounds counterintuitive, but this is how marketers who truly understand what it takes to scale an offer and a company do it…
Your Advertising is NOT Supposed to Be Profitable?!
Yours for bigger breakthroughs,
Roy Furr
– – – Episode Links – – –
Welcome Mat Funnels to Get New Customers
BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
Wanna say “thanks” for this episode? Buy me a coffee…
– – – More from Roy – – –
CopyMentor 1-on-1 Coaching with Roy
