Great copywriters aren’t JUST copywriters…
That applies in so many ways.
ONE of those ways is that a great copywriter thinks far beyond the words on the page.
Especially today, with our near-infinite capacity to generate multimedia.
Because great copywriting is a total experience.
There’s the copy, and the core message, yes.
But there’s a bigger experience beyond the words, that involves creative use of visuals to sell.
Done right, being intentional with what you show can significantly increase the selling power of every piece of copy…
Visual Copywriting: Show, don’t tell…
Yours for bigger breakthroughs,
Roy Furr
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Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
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