“Whoever can spend the most money to acquire customers wins.”

You may have heard that quote from Dan Kennedy.

But why is it true?  And how do you do it?

Hint: there’s two steps, executed in tandem…

Step 1 is getting a lot of customers (scaling)…

Step 2 is giving the small segment of those customers who are ready, willing, and able to spend a lot of money now the opportunity to do so (profitability)…

More on what and how to do it in today’s episode — sharing insights from Dan, Perry Marshall, and Alen Sultanic…

Profit Maximizers & High-Ticket Offers: Maximize Scale & Profitability In Your Business 

Yours for bigger breakthroughs,

Roy Furr

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Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

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