Paid Traffic Strategy: The Funnel Traffic Map

Here’s a really cool tool to help with your paid traffic strategy…

It’s a high-level way to visualize your best paid-traffic strategy — along with specific tips, relative to how to use the tool.

It’s based on a conversation I had with Perry Marshall.

We were talking about the danger of relying on just buying a bunch of cold traffic from a single traffic source…

And how it’s become essential today to not only have your cold traffic source plus retargeting and other warm traffic campaigns…

But to also build a robust, anti-fragile traffic strategy that draws cold traffic from many different sources.

I sketched out this visual and showed it to him, and I saw the light go on.

He loved it.

He also used it, with my blessing, as part of a traffic seminar he put on following our conversation.

And today, I’m sharing it with you — and the thinking behind it.

Yours for bigger breakthroughs,

Roy Furr

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