I first heard Dan Kennedy refer to a specific type of marketing campaign as “sophisticated.”
He associated it with marketing campaigns that would make MORE money from the same audience, with the same offer.
The difference earning the “sophisticated” descriptor is in how the campaign is structured and executed.
? First, I internalized this in principle.
Meaning, I agreed that Dan’s definition of a sophisticated campaign could make more money.
? Then, I implemented it in practice.
Meaning, I pushed clients to work with me to create these sophisticated campaigns.
And even from the earliest of these campaigns I ran, I had HUGE success.
For example, a sophisticated webinar campaign I created made 4X as many sales as the client set as the goal and expectation.
And if you’re anything like me…
You’ll learn to love this sophisticated approach from the first time you use it.
Yours for bigger breakthroughs,
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