It’s one of the most powerful and impactful copywriting techniques I learned from Clayton Makepeace…
And that’s saying a lot, considering how impactful Clayton was on my career. (Including giving me the outline I used to write my first million-dollar copywriting winners.)
The technique, which I got from an essay in Clayton Makepeace’s The Total Package, was to identify the Dimensionalized Benefits for your product or service.
I recently heard from a subscriber that their copywriting coach is using an article I wrote about Clayton’s Dimensionalized Benefits Technique as a lesson and exercise…
So I figured it was finally time to teach it in my daily Breakthrough Marketing Secrets.
So, without any further ado — dive into today’s episode and discover…
Yours for bigger breakthroughs,
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