Breakthrough Marketing Secrets
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The Copywriter Club founders Rob Marsh & Kira Hug [Interview]

The Copywriter Club founders Rob Marsh & Kira Hug [Interview]

Being a copywriter can be so isolating… If you’re a successful freelancer, often working from home all day, it’s easy to get disconnected. And even if you go out into the “real world” you can still feel like an alien trying to describe what you do. (I read an email...
Emotional copywriting: Past failures vs. future success

Emotional copywriting: Past failures vs. future success

If you want to understand emotion and copywriting… Today’s episode could give you a huge breakthrough. Let me say this, as a little teaser… It’s NOT just about emotion. It’s about where that emotion exists in TIME. Connecting negative and positive emotions to the...
Meditation for (ADHD) Copywriters

Meditation for (ADHD) Copywriters

This morning, I was in my 1,887th consecutive daily meditation session when I realized… This is something I find REALLY VALUABLE in my life… And yet I don’t talk about it very much. Huh. So — why not create an episode for you? That’s when I grabbed my journal and...
Billion-Dollar Copywriter David L. Deutsch [interview]

Billion-Dollar Copywriter David L. Deutsch [interview]

David Deutsch is one of the greatest copywriters working today… An A-lister among A-listers. He has personally written copy that has generated over $1 billion in sales, often $29, $39, $49 at a time. He came up in the heyday of direct mail, working on sales letter...
How to Create Offers that Sell [direct response]

How to Create Offers that Sell [direct response]

It almost got me fired… I thought the training itself was great.  Useful.  Helpful content. But as an offer?  As something that was worth our business investing a ton of money and energy into selling? Well, it was destined for failure. But the guy who approved my...