It’s 1 of the 2 most powerful copywriting tips I got at my first AWAI Copywriting Bootcamp… Michael Masterson (pen name of Mark Ford) gave a presentation on “The Power of One” in copywriting. And it exposed a huge failure in how I wrote copy as a novice. Before that,...
Do you ever struggle with a fear of failure? It’s not always obvious. … Sometimes it can be subtle — and show up as things like procrastination and avoidance, or even perfectionism. And in almost all cases, it’s holding you back… — From being your best self. — From...
When you don’t have much experience yet, it can be hard to find and get your ideal copywriting client… Which is exactly the problem one of my subscribers ran into. I mentioned in an episode that you should lay out the criteria of your ideal client… And that’s when...
Being a copywriter can be so isolating… If you’re a successful freelancer, often working from home all day, it’s easy to get disconnected. And even if you go out into the “real world” you can still feel like an alien trying to describe what you do. (I read an email...
If you sell investment products long enough, you’ll realize investors make a LOT of mistakes… The average investor under-performs the market, consistently and persistently. They buy and sell at the wrong times. They’re really not good at timing ups and downs. And...
If you want to understand emotion and copywriting… Today’s episode could give you a huge breakthrough. Let me say this, as a little teaser… It’s NOT just about emotion. It’s about where that emotion exists in TIME. Connecting negative and positive emotions to the...
This morning, I was in my 1,887th consecutive daily meditation session when I realized… This is something I find REALLY VALUABLE in my life… And yet I don’t talk about it very much. Huh. So — why not create an episode for you? That’s when I grabbed my journal and...
He’s struggling to get clients… And he wants to know if his marketing is just bad… OR if it’s possible there’s no real market there, that what he wants to sell isn’t something buyers want. This is a really important question to answer… Because if you are feeling like...
David Deutsch is one of the greatest copywriters working today… An A-lister among A-listers. He has personally written copy that has generated over $1 billion in sales, often $29, $39, $49 at a time. He came up in the heyday of direct mail, working on sales letter...
It almost got me fired… I thought the training itself was great. Useful. Helpful content. But as an offer? As something that was worth our business investing a ton of money and energy into selling? Well, it was destined for failure. But the guy who approved my...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...