You don’t want to go to jail for your copywriting, do you? Well, that’s what might happen… If you follow one of the most commonly-taught pieces of copywriting advice — that I see more novice copywriters latch onto, over and over again. There are specific legal issues...
This will make you a more powerful, persuasive communicator — in any and every medium… Meaning, if you’re writing copy, it will be more persuasive. If you’re delivering a presentation, it will be more powerful. If you’re selling 1-to-1, you’ll close more sales. It’s a...
I don’t know WHY this was so shocking of an idea to me… Maybe it’s because it’s NOT how most people around me think. And, in fact, it’s different from how I’ve thought for a long time. But it’s powerful… And can be incredibly liberating. Your personal values… Are...
This is not your ordinary motivational video or speech… I’m not trying to get you hyped up… I’m not going to tell you to hustle harder, and find the power within… I’m not going to push you to grind, grind, grind. Instead, I’ll share with you exactly why you’re NOT...
How do you do research for email copywriting — and other similar short copy? For today’s episode, I answer this subscriber question… But you know how I am… I broke it ALL THE WAY DOWN. Because to answer this question, you first need to be clear about some things… —...
PodMatch is like a dating app for podcast guests and hosts… Seriously, that was the inspiration in building the platform. I just interviewed the founder, Alex Sanfilippo. The first thing I asked him was actually about building the business. And specifically, how he...
If you want to sell more, you must give your prospect a reason to act with URGENCY! Simply put, a marketing or selling message that has urgency elements built in will outsell the same message without urgency. And in many cases, it’s the urgency that flips a sales...
Here’s one little “Conversion Hack” that you can add to your copy… This generates more response by giving your promises and claims more conviction… Making them more believable. It’s a slightly different way to approach PROOF — in a sense, asking your prospect to prove...
How many other people or businesses offer the same thing you do? If the answer is anything bigger than ZERO, you need today’s episode. Because if your client is choosing between you and other options, well… That’s bad news for you. The moment your client can get what...
Did you know you can COMBINE direct response and content marketing into a single marketing strategy? AND this combined strategy can work in pretty much any industry, any market, any business… Even if you never touch the well-known direct response formats, like sales...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
![You CHOOSE Your Values [This hit me like a ton of bricks!]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2022/12/You-CHOOSE-Your-Values-This-hit-me-like-a-ton-of-bricks-480x270.png)
![Make Yourself the ONLY Option for Clients [Personality-Based Marketing & Your Personal Brand]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2022/12/Make-Yourself-the-ONLY-Option-for-Clients-Personality-Based-Marketing-Your-Personal-Brand1-480x270.png)
