I’m not above cheating…
I like to use any tool or trick I can to write better sales copy.
And this one little tool is a pretty powerful way to write more conversational sales copy. And since being conversational tends to lead to more sales and conversions, this helps you write more PROFITABLE sales copy, too.
Nope — it’s NOT Flesch-Kincaid scoring — although I mention that in the video. It’s another trick I use to make my copy sound and flow better.
Some may call it a shortcut. Others may call it a cheat. I don’t care what you call it — it works for me.
It’s in today’s Video Friday…
Yours for bigger breakthroughs,