Jay Abraham might be my biggest marketing hero…
Yeah, there are a ton of copywriters who I look up to, and want to be like.
But there’s something about how Jay Abraham thinks and works that takes it to another level.
So much of my core marketing thinking — the principles and strategy — goes back to Jay Abraham.
Jay’s work is packed full of lessons for entrepreneurs, marketers, and copywriters.
And arguably many lessons, not the least of which is The Strategy of Preeminence, deserve all the recognition and acclaim you might give them.
But there’s one core principle at the heart of Jay’s work, one marketing strategy, that I believe is more important than all the rest.
That’s the topic of today’s episode…
My #1 Jay Abraham Marketing Strategy
Yours for bigger breakthroughs,
Roy Furr
– – – Episode Links – – –
The Most Valuable Customer Strategy
BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
Jay Abraham’s Book: Getting Everything You Can Out Of All You’ve Got
Wanna say “thanks” for this episode? Buy me a coffee…
– – – More from Roy – – –
Roy Furr, Fractional CMO for Direct Response Marketers
