My first “client” (aka employer) was a mediocre marketer…
And yet, the business was insanely profitable and scaled very well.
When I got there, they were doing about $2.5 million per year…
When I left 4 ½ years later, we were around $7.5 million…
And making about 40% profits all along the way.
For today’s episode I’m sharing that true story and case study — and the critical lessons learned that any and every entrepreneur and marketer can apply right now…
(And no, the secret was not that I suddenly became a brilliant marketer.)
How to build an insanely profitable business with mediocre marketing
Yours for bigger breakthroughs,
Roy Furr
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Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
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