Copywriting Challenge: Writing emails for a niche I don't know

What if you had to write copy for a niche, topic, or subculture you’re just not connected with?

This is a very real problem.

And I think it comes up pretty often — especially if you’re in an agency or similar situation where you’re in even less control over who you’re writing for.

… Then again, I think pretty much ALL of us copywriters have taken on a project or two from a client where we’re really not a fit for their market, just because they had money to give us.

(I know I have.)

Anyway, I had a subscriber ask this.

We’ll call her J. She said she’s writing in the motorcycle market. And she’s not a biker… Or motorcyclist… Or whatever they call themselves!

In today’s episode I share my reply and how I’d handle this challenge.

Copywriting Challenge: Writing emails for a niche I don’t know…

Yours for bigger breakthroughs,

Roy Furr

— Episode Links —

Email Copywriting Prompts

Email Marketing Category of BTMSinsiders Training

BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

Ask Roy Your Question