This online / digital marketing “secret” goes back 100+ years, before the internet…
You can test two ads against each other, and see which one performs better.
… Which one gives you the higher “conversion rate.”
Then, you keep using the one that works better.
You can even repeat this conversion rate optimization process over and over again, sometimes dramatically increasing sales and profits over the original ad.
(And of course, modern technology makes this faster and easier than ever before.)
But it all begs the question: WHAT DO YOU TEST to increase conversions and sales?
Today’s episode breaks down 10 conversion rate optimization tests you can run on a landing page, sales letter, or other sales page. Plus the principles behind finding bigger winners.
Conversion Rate Optimization | Try these 10 tests to boost sales today
Yours for bigger breakthroughs,
Roy Furr
– – – Episode Links – – –
FREE: Scientific Advertising by Claude Hopkins
The Scientific Path to Increasing Profits
Roy Furr, Fractional CMO for Direct Response Marketers
Wanna say “thanks” for this episode? Buy me a coffee…
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