I got this wrong, and Clayton Makepeace corrected me…

That’s a HUGE benefit of having an A-list copywriter review your copy.

You’re not just learning some general lesson.  You’re getting direct feedback on something you can do to directly improve the selling power of your copywriting.

This copywriting lesson from Clayton Makepeace is remarkably simple, and you might think obvious.

But I already had over 10 years’ experience by the time he gave me this feedback…

So it might be worth checking to see if his little 2-word copywriting lesson could improve YOUR copy, too…

Clayton Makepeace’s Brilliant 2-Word Copywriting Lesson

Yours for bigger breakthroughs,

Roy Furr

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Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

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