I’ve been interviewed by The Marketing Maniac! Click the image to listen.
I have something really cool for you today.
A few months back I got an interview request from Wes Murph. I first met Wes at AWAI a little over a year ago, and caught up with him more recently at The Titans of Direct Response. He’s an incredibly sharp copywriter and direct marketer…
Well, when we were still in the relatively early planning stages for Titans, Wes corralled me on the phone and interviewed me on copywriting. We talked a lot about that project, but the lessons covered ran the gamut — and are all incredibly useful lessons on direct response.
And then, I waited.
You see, Wes has an incredible podcast, called The Marketing Maniac Show.
(Subscribe on iTunes, Stitcher, or on any fine podcast app or directory!)
He’s managed to snag interviews with the best of the best in marketing, business, and selling. Starting from his early episodes, just sharing names of the guests that caught my eye…
– Ted Nicholas
– Brad Petersen
– Brian Kieth Voiles
– Scott Haines
– Richard Armstrong
– David Deutsch
– Carline Anglade Cole
– Joe Sugarman
– Ken McCarthy
– Steven Dworman
– Jim Rutz
– Brian Kurtz
– Bob Bly
– Jack Trout
– John Carlton
– Tom Hopkins
– Fred Catona
– Kim Krause Schwalm
– Bond Halbert
And now… Yours truly!
You see, Wes has a huge backlog of interviews with all this incredible talent. And so the interview recorded late summer just turned into a podcast episode this past week.
I just listened back to it, and I’ll tell you what…
I’ve got a ton of smart things to say about copywriting and direct marketing — I surprised even myself!
(Okay, I may be having a little fun letting my ego out to play, but give me my moment!)
I qualify it like this because there’s a lot of things mentioned that were in the future when I did the interview, but that are in the past now. That said, there’s a ton, ton, ton of valuable content there.
It’s 58 minutes packed with me riffing on all this jazz, and I consider it to be your “must listen” for the weekend.
Before I give you the link, let me share Wes’s bullets on what I covered…
Wes is a pretty dang good copywriter. So watch out, because these puppies are going to make you want to drop everything and listen to that interview right now…
– The #1 tip Roy picked up from Gary Bencivenga. And how this secret helped Roy snag the writing gig for The Titans.
– Roy’s secret to devouring hundreds of hours of podcasts in minutes. And how Roy’s secret can make you 150% smarter, very quickly.
– The advice Bill Bonner gave Roy for starting a promotion. And how this makes writing a cinch.
– Roy’s million dollar secret. And how this idea is done by elite A-list marketers only.
– What Clayton Makepeace told Roy to do to write better copy. And how this tip can help you write “must read” copy.
– Roy’s favorite book — and how it can add dozens of new clients to your business FAST.
– Roy’s favorite marketing guru. And how this guru helped turn Roy’s copy from good to great. (Hint: It’s not Gary Bencivenga, Gary Halbert or Dan Kennedy.)
– Want to tell captivating stories? Then do what Roy did, and you’ll possess this uber persuasive skill.
Heck, I both GAVE the interview and JUST LISTENED TO IT, and now I still want to go back and figure out what those juicy bullets point to!
Here’s the link to the interview I did with Wes Murph for The Marketing Maniac Show.
It’s totally free, it’s chock-full of awesome content, and — the best part — it’s me!
Okay, you can go with just the first two if you want. I guess my ego’s just trippin’ because Wes called me “one of the preeminent ink-slingers in direct response.”
Go ahead and listen to the interview and decide for yourself!
Have a great weekend.
Yours for bigger breakthroughs,
Roy Furr
Editor, Breakthrough Marketing Secrets
