How do you format the copy documents you send to clients, if you want to look like a professional copywriter?
Although this seems like a very practical question, it’s packed with emotion underneath.
What will your clients think of you if you send them copy that’s not well-formatted, even designed?
Will they think you’re a true professional?
Or will they assume you’re not good enough?
That you’re not worth the money they spent?
(That train of thought goes down a dark tunnel real quick.)
I’ve been in marketing since 2005, a full-time freelancer since 2010, and have NEVER had someone tell me that my copy docs should be better formatted.
So, what level of formatting do I do?
The answer is in today’s episode…
Copywriting: Formatting Docs to Send to Clients
Yours for bigger breakthroughs,
Roy Furr
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