Direct Response for Brands [does it work?]

Does direct response marketing work for brands and branded products?

That’s today’s subscriber question…

—

Roy,

A lot of the direct-response ads I see are for things that are essentially unbranded.

The selling comes from the emotion of the prospect rather than brand equity.

I get that, but here’s my question: Can the principles of direct response be applied to branded products? What are tactics for that? Why don’t you see it done very often?

Thank you!

—

I actually think this gets at a big misconception…

I reveal that — and my answer to the question — in today’s video.

Watch now.

Yours for bigger breakthroughs,

Roy Furr

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Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.

In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.

He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.

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Direct Response for Brands [does it work?]

What Is Breakthrough Marketing Secrets?

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