UGH! Wistia — the video hosting SaaS — is about to lose me as a customer… They already had the wrong value-based pricing strategy — and every monthly charge bugged me just a little bit. But they just changed the price… And instead of a mild annoyance… I went...
My first “client” (aka employer) was a mediocre marketer… And yet, the business was insanely profitable and scaled very well. When I got there, they were doing about $2.5 million per year… When I left 4 ½ years later, we were around $7.5 million… And making about 40%...
Here’s a case study in scaling your offers and business profitably — from the financial publishers I’ve counted as clients since 2010… Many people wonder how a business like Agora has grown to 10 figures in revenue… (That $1-billion-plus.) And what lessons can be...
Warning: Rant incoming… The copywriting and marketing fields are full of “business opportunity” marketers… Selling whatever next thing as the latest and greatest easy-button opportunity. The more one of these offers is successful… The more the market gets flooded with...
“Whoever can spend the most money to acquire customers wins.” You may have heard that quote from Dan Kennedy. But why is it true? And how do you do it? Hint: there’s two steps, executed in tandem… Step 1 is getting a lot of customers (scaling)… Step 2 is giving...
Great copywriters aren’t JUST copywriters… That applies in so many ways. ONE of those ways is that a great copywriter thinks far beyond the words on the page. Especially today, with our near-infinite capacity to generate multimedia. Because great copywriting is a...
Your business is at a high risk of failure… This cuts across the spectrum… You could be a solopreneur or freelancer… Or you could have bigger dreams of what your business could become… You could be providing marketing services or something completely different. When...
Sometimes the feedback you get from copywriting clients feels like they’re telling you that you suck as a copywriter… Note I said FEELS LIKE. The freelance copywriting process — and being a professional creative more generally — can be HARD. Especially when it comes...
Today’s episode is stupidly-valuable — an entire strategy for a 5-day email marketing campaign… I probably should charge for it. But here I’m giving it away free. If you want an email campaign strategy… And all the principles and strategy behind it… And the deep...
Focusing your offer on a narrow niche can often support a 10X or greater price increase… And at the very least, it becomes much easier to sell when your prospect sees your offer and says, “This is for me!” But how do you get that reaction — and the sales and profits...
Artificial intelligence can do some really cool sh*t. But we’ve entered an absolute crazy zone around AI right now. Just because I’ve put Artificial Intelligence in the title of this episode, you’re more likely to be interested. And the same thing is happening all...
Here’s a high-impact idea related to marketing positioning… Find a big problem and solve it. I know, sounds obvious and simple. But when it comes to marketing, often the biggest, most scalable ideas are just that simple. If the outcome you’re trying to achieve as a...
Maybe you should NOT try to become an A-list copywriter… Seriously. No joke. Or, as my kids would say a year ago — so it’s now appropriately late and uncool enough for me to start using it… No cap. Becoming an A-list copywriter is HARD. And it might not be all...
This is a problem, and it’s only going to get worse… I went searching the internet related to a very specific medical condition… And I landed on a page that I could tell — based on reading — was written as a form of AI content marketing or SEO content… The thing was…...
If you try writing copy that sells your own products or services, one of two things is likely to happen… Either you’ll think it’s the easiest thing in the world… You get it, it takes almost no effort… And everyone besides you who tries to do it just sucks… OR you’ll...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
