![Multiple Streams of Income [powerful tip]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2022/08/Multiple-Streams-of-Income-powerful-tip-480x270.png)
by Roy Furr
I just bought an office! Well, not just me… My wife and I, through a new company created for this purpose. It’s been a ton of work up front, but in the end this should be yet another in our multiple streams of income… And yet another method of wealth accumulation. So...
by Roy Furr
Call me SHOCKED — and dripping wet with sarcasm… Google has declared they’re doing a “Helpful content update” to their search results algorithms. Since when is it news that Google wants helpful content for their users? Since when is it news that Google doesn’t want...
![How to Sell Coaching Services [+ grow your email list]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2022/08/How-to-Sell-Coaching-Services-grow-your-email-list-480x270.png)
by Roy Furr
Today I got a mash-up question about how to sell coaching services… Including… ? How to create an email list and get people to sign up? ? How to drive traffic to the email list? ? Should you (or should you not) offer free coaching? And more… And a mash-up question...
by Roy Furr
Justin Blackman is a copywriter who is SERIOUS about FUN… I mean, how often do you get to conduct an interview where you get to talk about… “The scientific approach to developing an interesting personality…” ??? That was a bit tongue in cheek, but totally on point for...
![Stupid Spammers [Can you believe he did this?]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2022/08/Stupid-Spammers-Can-you-believe-he-did-this-480x270.png)
by Roy Furr
I just had someone coming to me, trying to convince me to offer you something that he said would make YOU a lot of money… He said if I offered it to you, you’d be a huge email marketing success… And that I could make a lot of money, and he would, too. The only problem...
by Roy Furr
Freelancers — especially “creatives” — notoriously suck at planning and organization… I’m sorry, it’s the truth. But here’s another truth. If you want to make big money in your client business — especially if you’re doing project-based work… You 100% need to nail...
![“Sophisticated” Marketing Campaigns [More Sales, Bigger Fees]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2022/08/Sophisticated-Marketing-Campaigns-More-Sales-Bigger-Fees-480x270.png)
by Roy Furr
I first heard Dan Kennedy refer to a specific type of marketing campaign as “sophisticated.” He associated it with marketing campaigns that would make MORE money from the same audience, with the same offer. The difference earning the “sophisticated” descriptor is in...
![Email Copywriting Transitions [Email Marketing & Storytelling]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2022/08/Email-Copywriting-Transitions-Email-Marketing-Storytelling-480x270.png)
by Roy Furr
There’s so much storytelling in email marketing that just misses the mark… Here’s how I see it… Novice copywriters see the “gurus” they follow telling a bunch of stories. Some are really well-told, interesting stories. Some are even CINEMATIC! And they perceive that...
by Roy Furr
Lori Haller is one of the world’s best graphic designers when it comes to design that actually increases conversion rate and response… She’s worked with the very best clients including Hyatt Hotels, Kay Jewelers, Forbes, The Motley Fool, Oprah Winfrey’s O’s Big Book...
![Perry Marshall’s 5 Power Disqualifiers [from 80/20 Sales and Marketing]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2022/08/Perry-Marshalls-5-Power-Disqualifiers-from-8020-Sales-and-Marketing-480x270.png)
by Roy Furr
Perry Marshall’s THINKING about sales and marketing is some of the best… Including his 5 power sales disqualifiers — a list found in his book, 80/20 Sales and Marketing — that I reflect on in today’s episode. But don’t take my word for Perry’s genius. From Jay...
by Roy Furr
If you want a lucrative copywriting career, it pays to position yourself well. A well-positioned copywriter finds ample demand for their services… Far more demand than they have supply of time… Attracts high-paying clients… And generates a high income as a copywriter…...
by Roy Furr
It’s one of the most powerful and impactful copywriting techniques I learned from Clayton Makepeace… And that’s saying a lot, considering how impactful Clayton was on my career. (Including giving me the outline I used to write my first million-dollar copywriting...
![Cool Sales Tool Helps You Guide Prospects to Buying Decision [Impact Filter from Dan Sullivan]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2022/08/Cool-Sales-Tool-Helps-You-Guide-Prospects-to-Buying-Decision-Impact-Filter-from-Dan-Sullivan-480x270.png)
by Roy Furr
A new subscriber asked about FEAR in the selling process… Specifically, when fear comes up around your offer. — Maybe in the past they’ve bought a product or service like yours before. — Maybe they’ve tried to work with a service provider like you, and not had a lot...
by Roy Furr
If you’re looking for motivation, don’t just turn to positive thinking… YES, there’s some power in deciding what you want, and going for it. Reassuring yourself along the way. “I can do it. I AM powerful!” But if you are pushing away DARK EMOTIONS swirling around...
by Roy Furr
Do you really want to scale your work and income and make a lot of money? You won’t do it JUST by getting better at your skill. (At least, that path is limited.) In fact, if you’ve ever wondered why so many people who have LESS SKILL make MORE MONEY, it’s probably...
