Get New Marketing Clients Today

Get New Marketing Clients Today

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What do marketing and copywriting clients want TODAY? Today, another video issue.  I was already planning on doing more videos, and with the shutdown and homeschooling and plenty of work on my plate I’m finding they’re a great way to deliver more value — fast — in a...
7 Steps to Beat Your Competition

7 Steps to Beat Your Competition

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Do you sell in a competitive market? Are there other service providers who do what you do?  Other products that solve the same problem? …  And do you worry that some might be better than you? Well, good news. I’m going to share 7 steps you can use to completely...
Marketing language now: Aspirational vs. Life Preserver

Marketing language now: Aspirational vs. Life Preserver

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During the 2008 crisis, nearly every get rich in real estate guru went out of business… These were people who were THRIVING up until 2007. They were helping people who were NEW to real estate learn how to make money in real estate. And because there was so much...
Tribute to Clayton Makepeace

Tribute to Clayton Makepeace

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F###! Take this virus seriously.  It will take our friends, our loved ones, and our heroes.  Call it social distancing.  Call it physical distancing.  Call it staying at home.  Do it!!! I’m hurting so much right now. I learned that we lost Clayton Makepeace to a...
Marketing now: Talk to the LIZARD BRAIN

Marketing now: Talk to the LIZARD BRAIN

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This has come up at least half-a-dozen times in the last week… I’m stressed right now.  I’m sure you are, too.  Our families are.  Our teams and employees are.  Our customers and clients are. We’re stressed about the virus and its health impacts. And we’re stressed...
Strategic Thinking in a Time of Crisis

Strategic Thinking in a Time of Crisis

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They said I should share this with you… Normally, I would only release my Monthly Insiders Call recordings with my BTMSinsiders All-Access Pass holders. But yesterday’s call, covering Strategic Thinking in a Time of Crisis PLUS Marketing in a moment of Social...
Remote Work Call Booking for Sales and Client Calls

Remote Work Call Booking for Sales and Client Calls

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This has saved me (at least) dozens of hours in the last couple of years… It’s also been critical in collecting thousands in revenue in the last couple weeks, since this whole coronavirus crisis started. It’s a simple tool for booking calls. Booking sales calls....
The power of a clear solution (close sales easily)

The power of a clear solution (close sales easily)

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Your prospect wants a clear solution — it will make them happy to give you money… In selling, there’s practically nothing more powerful than clarity.  Clarity that your product or service will solve your prospect’s problem. With clarity, it makes it easy for them to...

Copywriting Royalties: % of profit vs. % of revenue vs. ???

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Your client wants to pay you a percentage of profits — should you take it? That’s the fundamental question I answered in today’s video issue of Breakthrough Marketing Secrets. — You’ll hear about structuring copywriting royalty deals. — You’ll get a comparison of...
Capturing today’s sentiment with your marketing

Capturing today’s sentiment with your marketing

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What is your prospect feeling RIGHT NOW? Depending on your market, it could be any of a number of different feelings. But you know the headlines they’re reading… — Coronavirus pandemic. — Public gatherings canceled. — Regional quarantine. — Schools closed. — Stocks...
Starting a client business (3 minimum requirements)

Starting a client business (3 minimum requirements)

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I want to make it as easy as possible for you to start a client business… Too many people sit at the starting line.  Never getting started.  Never getting going. Never taking those first critical steps.  Steps you MUST take, whether your goal is a side income,...