In defense of branding…

Do I contradict myself?  Very well then I contradict myself; (I am large, I contain multitudes.) — From Walt Whitman’s Song of Myself Yesterday, I railed on brand marketing as full of, and I quote, “Buzzwords and Bulls***.” Today, I’ll do the branding folks a favor...

Buzzwords and Bulls***

“Now what I’m going to say may sound indelicate…” — Alexander Hamilton, from the song Non-Stop, in the Hamilton musical …  So… How do I put this in a way that: — Is useful to you, and… — Doesn’t totally offend the roomful of people I just had lunch with? I’ll try… The...

Selling the TRUTH (versus “magic pill” promises)

People are lazy, impatient, entitled, gross, selfish jerks… …  At least, many of the world’s best copywriters will tell you that.  And, they’re not making it up. In fact, this conclusion is based on a very interesting form of science that most academic research done...

You have mental superpowers (here’s how to use them)

I’m in the process of reprogramming my mind… And in my own personal story and reflections, I believe I can show you where YOU can develop your own personal mental superpowers. Here’s the story… Somewhere along the way, I let myself slip. Somewhere along the way, I let...

Instant Download: 5 Free Gifts

Especially valuable for: Copywriters, Direct Marketers, and Internet Entrepreneurs... 

   • My Response to a Copywriter Looking for Career Advice
   • The Master Secret of Great Marketing
   • The Single-Most Powerful Word in Persuasion
   • Total Business Breakthrough Marketing Audit
   • Scientific Advertising by Claude Hopkins (PDF and Audiobook)

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