![Do this regularly to boost your copywriting skills]()
by Roy Furr
“How can I get better at copywriting, fast?” This is an incredibly common question. Especially from newer copywriters who want to get into the paid-for-results direct response niches. After all, the better you get at generating response, the more you can make. So it...
![Copywriting: when to research, outline, and write…]()
by Roy Furr
Today, I feel like a work in progress… That feeling comes, in part, from this question. And how it relates to my weekly planning call for client work. In short, I’m not getting copy out as quickly as I’d love to. (I always have the most optimistic aspirations.) And...
by Roy Furr
I’m transforming the way my copywriting business runs — and multiplying my income streams… Instead of simply writing copy myself, I am working with multiple writers on multiple projects. I’m still figuring it out — how to maximize the arrangement, for myself and my...
![Breaking down a very powerful piece of copy…]()
by Roy Furr
The following is a piece of spam, sent to me as a website owner… But as I read it, at first it didn’t feel like spam. In fact, it’s incredibly well-written. It’s really good copy, and I think it’s probably pretty effective. I ended up not responding to it. But I did...
![How to speak to the soul of your market…]()
by Roy Furr
This is one of the most powerful selling lessons I’ve ever learned — and almost nobody talks about it… I was reminded of it recently as I was talking to a client. We were talking about how in today’s market, almost every effective investment promotion is centered...
![The ultimate mental superpower — how to control your own mind]()
by Roy Furr
Today, I want to give you a really simple visualization that will help you develop mental superpowers… This isn’t quite about marketing. But it is ultra-relevant to being a marketer, or a business person, or really any human being. It will help you do what you do...
![What actually creates marketing profits?]()
by Roy Furr
Everything comes down to the right principles… If there’s one BIG lesson you can take away from reading Breakthrough Marketing Secrets, it’s that understanding the core principles of marketing and business will get you about 90% of the way to success. Applying them in...
