I recently bought a scale, for the first time in my adult life… Although many members of my family have carried a few extra pounds, I was a relatively skinny kid. It might of been that I played hockey, starting in 5th grade, through high school. Or other ways I...
Give me $1, and I’ll give you $2 back. If I were to make that offer to you, what would you think? First off, I’m sure you’d be a bit skeptical. “What’s the catch?” You’d say, “How do I know you’re going to fulfill on it?” “Fair enough,” I’d reply. “Give me $1...
“TAKE MY MONEY!” … If you want prospects to shout that at you as they throw money your way, today’s issue is going to be especially interesting to you! I’m sitting here on the couch with my daughter, who is feeling a bit under the weather. So today’s issue is...
I recently gave a client a piece of advice that I think you’ll like to hear… If you’re a long-time reader of my work, or if you’ve read my book, The Copywriter’s Guide to Getting Paid, this will be nothing new. And yet, it’s so powerful I probably can’t repeat it...
In a moment, I’m going to admit what’s been consistently behind my biggest failures — and hopefully help you recognize it if it’s holding you back, and either eliminate it or avoid it, by learning from my mistakes… I hope I don’t embarrass myself too bad by the time...
One of my favorite personal examples of the power of pricing flexibility comes from my client who sells backup solar generators… For a couple years after first launching his custom-designed backup solar generator, he was selling it at about $2,400 per unit. When he’d...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
