by Roy Furr
I’ve just spent the last couple hours in intense focus… I’m building out the “welcome mat” or “trip wire” offer for my Story Selling funnel. Quick recap for those who aren’t familiar with the terms, this is my really low-priced entry-level product on the topic. That...
by Roy Furr
Sometimes the biggest breakthroughs are deceptively simple… … And often, they are ignored for that very reason. I want to call your attention to one of those today. In the hope that if I make a big deal of it, maybe you will understand its power and use it. I’ve...
by Roy Furr
Heya! I owe you an apology. Usually I’m pretty good about letting you know when I’m not going to run a regular issue of Breakthrough Marketing Secrets, or at least sending a brief note when it won’t be a full essay. Yesterday, I didn’t do that. For those of you in...
by Roy Furr
I got an email the other day, from a reader. It was about the subject line of one of my emails. He was curious about, “This is still the most valuable thing of mine you can read.” He wanted to know what the open rate of that email was. Presumably, he thought it...