![How to get started as a financial copywriter…]()
by Roy Furr
It’s time to answer YOUR questions! It’s Monday, which means I’m diggin’ in the ol’ mailbox, and I think I’ve got a good one for you this week. It’s all about how to break into financial copywriting… More on that in a moment. But first, remember: Every Monday I...
![Does sex sell? GoDaddy and the Super Bowl advertising money suck…]()
by Roy Furr
When Bob Parsons was still CEO of GoDaddy, he wrote a blog post about why he ran the controversial Super Bowl ads he did… And the lesson of it stuck with me. At the time, GoDaddy was definitely peaking in terms of controversy. Every year, their ads grew even more...
by Roy Furr
I was browsing through the giveaways from The Titans of Direct Response this morning… A friend had asked me a question and inadvertently sent me on a quest. It led to an interesting discovery… I was looking through the Greatest Hits of Direct Mail bonus, featuring a...
![The secret selling psychology of “snow days”]()
by Roy Furr
Today is a snow day and the kids are out of school, so I’m going to keep this issue brief… In fact, it’s the second snow day in a row. But yesterday my wife was scheduled to be home with the kids most of the day anyway, so I got a full day of work in. Today, I got...
![Brian Kurtz: “The next million dollar copywriter…”]()
by Roy Furr
This essay was written by my Titans of Direct Response client, 35-year direct marketing industry insider, and “friend for life” — Brian Kurtz. To get more essays like this, sign up for his list at www.BrianKurtz.me. I’m sharing it with his permission and his...
![What A-list copywriters care about when they do research for projects…]()
by Roy Furr
Time to talk research! It’s Mailbox Monday, which means it’s time to dip in the ol’ inbox and see what YOU want to know… If you have a questions you’d like me to answer in an upcoming Mailbox Monday issue, send it to me at [email protected]. I’m happy to cover questions...
