![The beginning of ALL business success starts with these questions]()
by Roy Furr
For today’s Strategy Thursday, a lesson that on its surface sounds like yet another copywriting rant… But I’m going to challenge you. I’m going to challenge you to think about this before you write copy. Before you look at media or mailing lists or online traffic...
by Roy Furr
Hey there, I was just browsing through some old videos from Ken McCarthy, and found a gem for you. He’s the guy that FIRST taught internet marketing — way back in 1994, in Silicon Valley… Who — for over a decade — hosted the go-to internet marketing education event of...
![Part II: How to uncover the compelling “big idea” for your promotion]()
by Roy Furr
Welcome back to what quickly turned into a 2-part series on uncovering the “big idea” for your sales letter or marketing promotion! In case you missed it (or want to read it again) you can read Part I here. To get you up to speed, in Part I we covered… – Why...
![Copywriters: How to uncover big ideas for your promotions (Part I)]()
by Roy Furr
Hola! Welcome to another Mailbox Monday! I know I have a lot of business owners and marketers on my list who do NOT necessarily rank copywriting as the #1 thing you have questions about. But here’s the thing. It’s the copywriters who keep asking all the good...
![I need a favor! [read immediately]]()
by Roy Furr
I need a favor. And there’s something big in it for you. You see, I feel like I’ve been doing you a disservice. I feel like I may be missing the mark with you. Not providing you the specific answers you want and need to have answered on the subject of copywriting....
![Two steps to any marketing campaign (and I know I’ve gotten #2 wrong a lot)]()
by Roy Furr
If you’re a consultant or copywriter, what I’m about to share has the potential to make your clients a whole lot more money. And you, too, assuming you do what I do and get at least some portion of your pay as a percentage of sales generated. If you’re a business...
![Are you losing the sale because of “purchase anxiety”?]()
by Roy Furr
A quick note to my email subscribers. Boy am I relieved. If my whole message yesterday was about how you couldn’t have a typo in your copy, and you needed to have perfect language… Well, I’d be in a bunch of heat right now. After all, as soon as the email landed in...
![“You already write well enough to be a top copywriter. But do you _____ well enough?”]()
by Roy Furr
Have you heard this lie about what it takes to be successful as a copywriter today? “You have to write well to be a top copywriter.” Maybe it’s because “writer” is in the name of what we do. We look to great writers to be our inspiration. Our role models. And frankly,...
![The only 2 options to get started as a copywriter]()
by Roy Furr
Happy Mailbox Monday! Just a reminder, every Monday is the day where I answer YOUR questions regarding marketing, copywriting, business, selling, and more. All you gotta do is send your questions in to [email protected] and if I think it will make for a good Monday...
![Every time I’ve done this, I’ve increased my income…]()
by Roy Furr
Early 2005. I’d graduated from college, and was bouncing around between careers not so sure what to do with myself. My latest gig was answering phones for the local gas company. That is, when you didn’t pay your bill all winter… And we finally shut off your heat...
by Roy Furr
Last year, I trekked to Stamford, CT, the home of the world headquarters of Boardroom, Inc., for a closed-door, invite-only workshop with Perry Marshall. I don’t remember the exact fee for this one-day event, but I’m pretty sure it was in the $2,000-$3,000 range… And...
![How Product Launch Formula guru Jeff Walker is manipulating “Launch” book buyers]()
by Roy Furr
I’ve followed Jeff Walker’s work for a long time. I’ve watched what he’s done with Product Launch Formula for almost as long as it’s been out there. And now he’s snagged a spot at center-stage, by landing on the New York Times Best Seller list for “How-to”...
![“Where can I find products to sell?”]()
by Roy Furr
Good morning and happy Mailbox Monday! Today, a question after my own heart. Because I know this question well. It’s a question that doesn’t arise in most product-centric startups, who don’t know how to market themselves out of a paper bag — who’ve invested years in...
![#1 Most Important Key to Successful Copy (Contest Winner Revealed!)]()
by Roy Furr
Tuesday’s contest was a resounding success! – 26 good answers… – A NEAR MISS on the very first answer — and the second (I was a semantic stickler)… – And one winner of the FREE copy of Scrivener writing software! (And unfortunately one technical...
![Why nonprofits STILL fail at fundraising online (are you guilty of this fallacy?)]()
by Roy Furr
Last fall, I was brought into a local business here who does a lot of work with nonprofits. It’s not a space I have much experience in. Except for a brief stint as a hired-gun phone fundraiser during college. Although, I’ll admit, I’ve toyed with the idea many times —...
![I need a favor! [read immediately]](http://www.breakthroughmarketingsecrets.com/wp-content/uploads/2014/04/question-sign-e1397751864962.jpg)
