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How To Work Half As Much And Be Twice As Productive…

How To Work Half As Much And Be Twice As Productive…

I have a little secret. It was 5 years ago this week that I finally said adios to the 9-to-5, and I’ve worked for myself ever since. And here’s my little secret. I haven’t worked a normal 40-hour work week since. Now, it’s hard to calculate my hours. Because sometimes...
The #1 Skill For Copywriters

The #1 Skill For Copywriters

In a minute, I’m going to get to what I firmly believe is the #1 skill you need if you’re going to become a successful direct response copywriter. First, a micro-rant. I’ve gotten a bunch of sales phone calls recently… Calls where, when I saw the caller ID, I had...
How much education do you really need?

How much education do you really need?

Hey there, it’s Monday again! Which means it’s time to dig in the ol’ mailbox… In a moment, we’ll check out today’s question. But first, a reminder. If YOU want to get YOUR question answered — about business, marketing, copywriting, selling, life, whatever — you’ve...
“Can you sell with just emails?”

“Can you sell with just emails?”

Hello and welcome to another Mailbox Monday… For those of you who are newer to Breakthrough Marketing Secrets, every Monday I answer YOUR questions here. All you have to do to get in the queue (which is currently about 5 weeks deep), is to send your question to...
5 ways to know if you’re going to be a failure…

5 ways to know if you’re going to be a failure…

For today’s lesson, I’d like to do something a little bit different. I want to share with you some of the traits I’ve seen of people who fail. Now, I don’t know exactly what your definition of success is. And “fixing” these things might not automatically bring that...
The Triumphant Return of Email Marketing…

The Triumphant Return of Email Marketing…

I was listening to The Self Publishing Podcast the other day, and there was a statement that caught my attention. It was about email marketing. Now, I don’t self-publish fiction — which is the topic of that show. Not now, at least. But I listen to this podcast because...
Top 10 Breakthroughs of 2014: #1

Top 10 Breakthroughs of 2014: #1

Concluding our Top 10 Breakthrough Marketing Secrets of 2014, we’ve made it all the way to #1. Drum roll please… Bat-ta-ta-ta-ta-ta-ta-ta-t-t-t-t-t-t-t-t-t-t-t-t-t-t-t-t… Top 10 Breakthrough Marketing Secrets articles of 2014: #1: My response to a copywriter looking...
Top 10 Breakthroughs of 2014: #7

Top 10 Breakthroughs of 2014: #7

Merry Christmas! I hope you’ve been enjoying your holiday today, and while I am sending an email and want you to read it, I also hope you’ve taken some time to step away from the computer, put the phone down, and really enjoy the company of others today. (And if you...
Head down, grind it out… (7 tips for hyper-productivity)

Head down, grind it out… (7 tips for hyper-productivity)

I meant to start writing today’s email quite a bit earlier today. Unfortunately, I didn’t get around to it. I stuck my head down in a couple client projects, and started grinding it out. And I’ve only now looked up with too little time before I’m supposed to hit...
The best way I know to increase your income…

The best way I know to increase your income…

This is the one concept that’s led to more income increases for me personally than anything else. It’s leverage. Nice word, huh? But what the heck does it mean? Well, a lever lets you move a heavier weight with less force. The longer the lever — the greater the...
58 minutes of my greatest copywriting secrets, free!

58 minutes of my greatest copywriting secrets, free!

I have something really cool for you today. A few months back I got an interview request from Wes Murph. I first met Wes at AWAI a little over a year ago, and caught up with him more recently at The Titans of Direct Response. He’s an incredibly sharp copywriter and...