It’s Mailbox Monday! And if you actually APPLY the answer to today’s question, it will absolutely change your life. I actually picked this question up from the comments section of an article I wrote about a month ago called How Green Copywriters Can Get Great Fast....
For today’s Copy Tuesday article, I’m challenging myself. As I sit down to write, I’m pushing up against my deadline — hard. I often give myself a good 45 minutes to write these things — sometimes a bit longer. And that’s to churn out what usually averages to about...
Hello and welcome to a very special Halloween issue of Breakthrough Marketing Secrets! I say it’s a special Halloween issue because, well, today is a holiday (at least in many parts of the world)… And I’m going to use this oddball holiday to underscore one of the...
Today I’d like to talk about a marketing and sales strategy built around the simple question, “What’s next?” If you’re reading this right now, it already worked on you as a copy mechanism. This is important to observe. People always want to know what’s next. It’s why...
“Funnel.” As in, “sales funnel.” As in, what you do to take someone who is brand new and first being exposed to your business, and build your relationship to them to the point of maximum exchange of value for revenue. For those who are deep into the world of internet...
Hello and welcome to another Mailbox Monday… It’s time to answer YOUR questions! Today, another on The Titans of Direct Response event from last month. This one, on takeaways for new copywriters. I’m going to dive right in because time is tight today! Hi Roy, How are...
A short story… The last “real” job I had started in the marketing department of a company that published and sold IT training videos on the internet. (This was my first and last “real” marketing job before going out on my own as a highly-celebrated marketing...
I really don’t like the “make money while you sleep” conversation. Passive income makes a really good sales pitch. The idea of “money for nothing” is perhaps one of the most alluring draws of anything out there. The investment space is full of variations on the theme....
Wow, yesterday’s “Come to Jesus” talk worked… I got an onslaught of questions to answer for upcoming Mailbag Mondays! If you sent one, THANK YOU. And I will respond within the next day or so. If you haven’t sent one yet, you can ALWAYS submit your questions to...
Last week, I introduced Work The System as a book and methodology that could completely transform your life. I admit, I was pretty new to it, just getting started. I’d finally gotten pushed off the fence by yet another recommendation for it, this one from Marc Aarons,...
Yesterday, I told you that you’d need to reinvent your business if you wanted to increase your income 10X. I also told you that in order to do that, you’ve have to work less, not more. That’s all well and good as an idea. But what happens when you have to get down to...
When I like a podcast, I often go back and listen to every episode. 10X Talk is one of those. It’s no mistake that at the Titans of Direct Response last week, a HUGE percentage of people were from either Joe Polish’s $25k Group, or Dan Sullivan’s Strategic Coach. Yes,...
“Little hinges swing big doors.” You’ve probably heard that quote from W. Clement Stone. A direct student of Napoleon Hill’s, and the founder (with Hill) of the Positive Mental Attitude movement. It’s more than just a trite saying. Those words mean something. The day...
This is one of the most important lessons I teach… I spend a lot of time here at Breakthrough Marketing Secrets teaching the principles, strategies, and how-to tactics of direct response marketing. I know I speak mainly to the converted, but there’s an important point...
Welcome to another Strategy Thursday. Today, a story, with a handful of important lessons. Just yesterday I was talking to my friend and colleague, David Bullock. David and I go way back. He was actually my very first freelance copywriting client. At the time, he’d...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
