Yesterday, I wrote about how to read the mind of your target audience, to really get to know them before writing any copy to try to sell them. Today, I want to talk even more about how people think… And how to use that knowledge in your copywriting. I was just...
I got an email the other day from a friend and colleague, an old boss and my very first marketing mentor. He’d been approached by a direct response copywriter on LinkedIn, trying to land him as a client. And my friend would make a great client for a copywriter. He...
The image above is from InfusionSoft. It’s an illustration of what they call “The Perfect Customer Lifecycle.” And I’m going to show how it represents your opportunity to grow your business by as much as 1,608% — or more — even if you don’t use InfusionSoft. I’ll...
Today, I’m going to share not one, but two under-appreciated secrets to your success as a copywriter… And NEITHER ONE has anything to do with your writing ability. While many would argue otherwise, the immortal Gene Schwartz once started a talk by saying that he was...
Lookout below! I think it’s time for a little unvarnished truth… It’s Mailbox Monday… Which means it’s time for me to open up the ol’ mailbox and see what kind of questions YOU have for me… And remember — if you want to get your question answered here, all you have to...
Prediction is a tricky business. And I try not to do too much of it. But there are some things that I feel incredibly certain about. And when that happens, I don’t hesitate to share. I still remember when the Euro was being introduced. The timing of my memory was...
So you wanna get really good at copywriting, fast? Maybe you’re just getting started as a copywriter… Or maybe you’ve been a writer for a long time, writing some copy here and there, but decided it’s time to really hone your direct response chops… What’s the best way...
Let’s talk about how to get more clients for your copywriting business! It’s Monday, which means it’s time for me to dig into the ol’ mailbox and answer your questions. Today’s question comes from a reader who’s struggling to get in front of enough clients, or the...
A story, with a point about when it makes the most sense NOT to be selfish… As I’ve mentioned before, I’m starting to do some work in the nonprofit space. It started when I recognized a bit back that fundraisers were missing a HUGE opportunity online. In short,...
Yesterday I wrote about the book The Power of Habit and how understanding habits could make you a millionaire, in at least two ways… Today, I want to talk about another takeaway from that book. And it’s juicy — it involves my own bad habits! Now, there’s a ton of gold...
Aah, it’s Friday, and I have all of 30 minutes before I’m supposed to hit send on this email, plus another deadline in 90 minutes that I still need to hit… So I need a topic for Grab Bag Friday that I can write about fast, and with competence… Which usually means a...
I have good news… If you’re a regular reader of Breakthrough Marketing Secrets, you know I have two itches I can’t help but scratch… One is music. I can’t get away from it. I loving making electronic music. And I’d love to be involved in the music industry, even if...
Copywriting peer reviews can really suck. They can be horrible, horrible things. And NOT for the reason you’re thinking. But they can also be good, productive, helpful processes. And today, I’d like to try to address both sides. Now here’s the really hard part… I’m...
I’m not (yet) a member of Dan Sullivan’s Strategic Coach®. Though it’s probably only a matter of time. I find his techniques and systems resonate with me. And, I know enough Strategic Coach clients that say the investment is more than worth it, that I have little...
Hello and welcome to another Mailbox Monday! Today, we’re talking royalties! Which is, of course, every good copywriter’s favorite subject. Because it’s our opportunity to get paid what we’re worth to our client (good or bad). And with that, the potential to make a...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
