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A Short Story On The Power Of Marketing That Sells

A Short Story On The Power Of Marketing That Sells

Rainmaker! We’re back “on” with writing a book while you watch — today, a short story to wrap up my introductory section of the book. Catching you up, we’re still in the introductory section of the book, where I talk about how to get the most out of the book. This...
How to generate leads for a professional service business?

How to generate leads for a professional service business?

Hey there Rainmaker, I hope you had a great weekend! It’s Monday, which means that for today I’m taking a break from writing a book while you watch to open up the ol’ mailbox and answer your questions. Remember, all you need to do for me to answer your question about...
Working On Your Business, Not In Your Business

Working On Your Business, Not In Your Business

Hey there Rainmaker, here’s the next chapter in the book I’m writing while you watch… By the time you’re reading this, I should be at LEGOLAND in Kansas City, hanging out with the family. Which I think is appropriate for today’s chapter. Because today’s chapter is...
The Power Of Imagining A Greater Future

The Power Of Imagining A Greater Future

Hey there Rainmaker, I’m continuing to write a book as you watch… Today’s chapter is still part of the intro section on getting started with the book. Its working title is “What To Expect By The Time You’re Done With This Book.” If you’re familiar with Neuro...
I Might Remove You From My Email List…  (Email List Hygiene)

I Might Remove You From My Email List… (Email List Hygiene)

Hey there Rainmaker, we’re going to talk about one of those things that I’m not that great at personally, but that’s immensely valuable to do — and so I’m reminding myself as much as I’m reminding you… Let’s talk email list hygiene. How un-sexy does that sound? I...
Be more productive by NOT working…

Be more productive by NOT working…

Is this the secret of maximum productivity? I recall years ago reading an article about productivity.  It was trying to figure out the amount of hours that should go into a work week to maximize productivity. Now, in our #Hustle, #Grind, and #CrushIt world, many...
Productivity, Procrastination, and Play…

Productivity, Procrastination, and Play…

Hey there Rainmaker, want to be more productive? If you’re not productive, you probably fall into one of two camps. Either you work all the time, or you procrastinate all the time. And the truth is, BOTH are huge signs you’re probably getting less done than you could...
How To Differentiate Your Business In A “Commodity” Market…

How To Differentiate Your Business In A “Commodity” Market…

I think I need a name for you… It’s always good in marketing to help your customers, fans, and followers separate themselves from the unwashed masses… Lady Gaga has her “Little Monsters” … Justin Bieber has his “Beliebers” … Star Trek has its “Trekkies” … Ben Settle...
You’re Really, Really Freakin’ Irrational…

You’re Really, Really Freakin’ Irrational…

There’s a common assumption in economic and investment theory about the “rational market” and the “rational investor…” The longer I pay attention, the more I know that those assumptions — while useful in creating fictitious models of the world that have some limited...
The Most Profitable Thing No Marketer Wants To Hear

The Most Profitable Thing No Marketer Wants To Hear

Today, we’re going to talk about math. First, a mini-rant. No marketer I know (with the exception of the very best, richest ones) wants to hear about marketing math. It’s not creative enough. It’s not exciting. BUT, it is profitable. Gary Halbert famously said that...
About My ADHD (And You)…

About My ADHD (And You)…

Hola! Last time I checked, it was Monday… Which means it’s time to answer your questions! For those of you who may have questions that you haven’t sent in yet, I have an opportunity for you. Usually, my queue is weeks or even months long to answer questions. But from...