Hey there Rainmaker, it’s Monday again! And not impostor Monday, like last Tuesday, but REAL Monday. And I feel like it’s time to sing the praises of Mondays again. It’s been a few months. I know Mondays get a bad wrap. Since most of us — before we hit the...
Hey Rainmaker, I have a treat for you today! I have a video for you that will help you be super-productive. But not just super-productive. Super-productive on all the right things. The right things that will bring you more success. Build your business. Increase...
So, Rainmaker… Is that a controversial enough title for this essay? It comes out of a real conversation I had where a business owner I was advising could quickly have steered into that territory. He was asking if he should write his copy in a professional, even...
Hey there Rainmaker, today is an off day for me. Thursdays are supposed to be packed with writing time, and I got some writing done, but I’m having trouble keeping momentum. I need to start this email this way, because admittedly I’m not moved to write like I am most...
An old rule of direct marketing: 40% of your results are generated by the audience you choose to market to, 40% by the offer you make, and only 20% by copy and creative. Well Rainmaker, knowing this has been a huge part of my success as a “copywriter.” Because when I...
Hey there Rainmaker, smile, it’s Monday! That means I’m going to open up the ol’ mailbox and answer YOUR questions! Remember, Mailbox Mondays can only be awesome with your help. If you have a question on marketing, selling, business, life, whatever, shoot it to me...
Hey Rainmaker, I wonder if you’ve ever had this experience… I started working with a client on a project a bit back. The team for this particular project was pretty big. Big enough, in fact, that they had a project manager meant to coordinate the diverse efforts of...
Hey Rainmaker… So, the earth quaked last night. Apparently I struck a chord by offering you a free copy of my new book, The Copywriter’s Guide To Getting Paid. (Click here if you still haven’t grabbed your copy — all you gotta do is pay shipping.) I’m officially “sold...
Hey Rainmaker, here’s the really valuable stuff… But I warn you, it LOOKS simple on the surface. You may read it and think, “I’ve heard this all already.” My question to you is, “How are you applying it?” Today, a quick overview of 4 (+1) types of marketing system for...
Hey there Rainmaker, I must be a parent… Bought a minivan today. It’s interesting. Even when you want to pay cash, they push you to financing. The banks are running the same racket they ran in the housing market leading up to 2008. Only now it’s in car loans. So now...
Hey there Rainmaker… I’m sweaty. (Yes, you read that right: sweaty.) Today’s topic, a diversion from the routine. But worth it. Totally. Although I may get a few unsubscribes for veering too far off topic, anybody I lose would simply be degrading the quality of the...
Hey there Rainmaker, here’s a really interesting observation about how to create marketing success… Have you ever noticed that seemingly everybody that’s getting results with their business and their marketing has a SYSTEM for their marketing? — Going way back was...
Okay, today’s post is going to be pretty short. I’m skipping Mailbox Monday this week. I’ll get back to it next week, if you send me your single-most important question about marketing, selling, business-building, copywriting, or whatever topic you dang well please,...
Hey there Rainmaker, I’m back to writing a book as you watch. Before I dive into today’s chapter though, I feel the need to call the dead moose on the conference room table. That’s a saying I got from Brian Kurtz. It refers to the situation where there’s something you...
Rainmaker! It’s Friday! Which means another week is done. What have you done this week to move your business forward? What are you planning for next week? Today’s chapter from the book I’m writing as you watch reveals five specific things you can do to maximize the...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
