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Boost Your Productivity With This Exercise…

Boost Your Productivity With This Exercise…

How often do you work out? For me, it’s not enough!  Or at least, that was my answer until this month, when I finally decided to change things around. I’ll tell you about that in a moment, but first I want to share with you the WHY… Rainmaker, let’s talk about the...
7 Proven Productivity Hacks for Copywriters…

7 Proven Productivity Hacks for Copywriters…

This essay can help you make more money. Rainmaker, this essay came about because a friend of mine — a well-respected copywriter — told me he’s slammed right now. He’s got a ton of demand for his time and copy. And, like many of us copywriters, he says no a little...
How to make more off every marketing campaign…

How to make more off every marketing campaign…

Sometimes you’re just a little tweak away from a big winner… Rainmaker, today’s Mailbox Monday hits on one of the topics that got me most excited when I was discovering direct response marketing… Testing. Specifically, how you can try a couple different approaches,...
The Self-Discipline Lie

The Self-Discipline Lie

Everything you thought you know about self-discipline is wrong… Rainmaker, what if I told you that everything you’ve ever been told about self-discipline and getting yourself to perform was absolutely, totally wrong? Well, it is… I’ve been thinking about this a lot,...
How I lost 15 pounds and got richer, too (true story)

How I lost 15 pounds and got richer, too (true story)

Hey Rainmaker, let me let you into my head a bit… As you know, I’ve been working with a coach now for a bit, improving many areas of my business. My selling systems… My offers… How I’m prospecting… The works! But this next one could be my most important. Have you...
How to map your customer relationships for maximum profits…

How to map your customer relationships for maximum profits…

Hey Rainmaker, there’s one thing I do that almost always sets me apart in terms of copywriting and marketing strategy… And this is, admittedly, a very simple concept to grasp.  But not always easy for the average person to practice, unless they’ve — well — practiced...
Clarity + Execution = Momentum

Clarity + Execution = Momentum

Rainmaker, I want to admit to a very painful experience that’s plagued me since going into business for myself… More than once I’ve faced some really dark days. Where projects weren’t coming, where income wasn’t coming, where I just wasn’t moving forward (and I felt...
How to find dream clients…

How to find dream clients…

Hey Rainmaker, wow! A variety of things have happened in the last few weeks — the most important of which is bringing in an accountability and productivity coach — that are giving me major momentum in every area of my business. I feel like I’m moving faster in my...
My other most important idea from my first AWAI Bootcamp…

My other most important idea from my first AWAI Bootcamp…

Hey Rainmaker, I’m pumped up! Although by the time you’re reading this it will already be Thursday evening, I’m squeezing in a few minutes this morning to make sure it’s written and ready to send to you. So as I write this, it’s early Thursday morning, and we’ve just...
[true story] How one piece of paper made me a star copywriter

[true story] How one piece of paper made me a star copywriter

Here’s a reprint from May of 2014, about my first AWAI Bootcamp. Very valuable stuff below! — November 2009.  Delray Beach, Florida. I’d been in marketing for a few years…  Been a part-time freelance copywriter for a couple of those, too (on top of my full-time job)....
Advice on starting copywriting as a second career…

Advice on starting copywriting as a second career…

Hey Rainmaker, let’s talk about copywriting as a second career… Today I have a question that came from Rich, about the prospect of switching from his previous career into copywriting. I think this is a HUGE segment of the folks who aspire to be copywriters. In a...
For Entrepreneurs: How to achieve super-productivity…

For Entrepreneurs: How to achieve super-productivity…

Hey Rainmaker, today is my Birthday — the big 33! A while ago, in my calendar, I blocked out the entire day with an appointment titled, “I do what I want.” And here’s what I’m going to do.  This email is the first thing I’m doing today, in terms of work.  It might be...
Profitable Storytelling for Marketers and Copywriters

Profitable Storytelling for Marketers and Copywriters

Hey there Rainmaker, do you want to know how to get into the head of your prospects and make more sales and profits with your marketing? Let me tell you a story. Back when I was really getting into copywriting, I had an opportunity to write a promo for a major...