Breakthrough Marketing Secrets
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How To Package, Publish, And Print Your Lead Generation Book

How To Package, Publish, And Print Your Lead Generation Book

And, we continue with my book on lead generation! — What you actually need to know to package, publish, and print a book will not fit in a single chapter of this book.  In fact, there are entire books, websites, and services dedicated to just this topic. Rather than...
My thoughts on editing your own copy…

My thoughts on editing your own copy…

Hey there Rainmaker — it’s time to answer YOUR questions! It’s Monday again, which means it’s time for me to dig in the ol’ mailbox and see what your most pressing question, challenge, or roadblock is…  And pontificate, prognosticate, and masticate on it for a bit,...
It’s Time To Build A Sales Leads Factory

It’s Time To Build A Sales Leads Factory

More from my lead generation book! — It’s time to get down to the nitty-gritty. It’s time to look specifically at how to build out an automated front-end for your selling process.  To generate a steady stream of pre-qualified, pre-educated, even pre-sold leads. The...
How To Sell More Without (More) Sales People

How To Sell More Without (More) Sales People

This is the first chapter in my upcoming book on lead generation, mentioned yesterday… — This should be a familiar problem to most business owners. And it applies at just about every level.  I don’t care if you’re a one-person business, self-employed, trying to create...
Your Personal Independence Day…

Your Personal Independence Day…

February 11, 2010… It was the day I’d been waiting for, for at least five years.  If not longer. I’d discovered copywriting way back in 2005.  I’d known before that I did NOT want to live my life on a “cubicle farm,” but I had no clue what I’d do. Then, in early 2005,...
“Deeply and irrevocably personal”

“Deeply and irrevocably personal”

I was browsing through the giveaways from The Titans of Direct Response this morning… A friend had asked me a question and inadvertently sent me on a quest.  It led to an interesting discovery… I was looking through the Greatest Hits of Direct Mail bonus, featuring a...
The #1 Secret to Greater Productivity…

The #1 Secret to Greater Productivity…

As I start to write this, I’m supposed to send it to you within 30 minutes. That’s a very short period of time for getting a normal issue of Breakthrough Marketing Secrets done. But that’s okay.  I’m going to pull it off.  How do I know?  Because I’ve done it before,...
What to do when you feel stuck and want to explode!

What to do when you feel stuck and want to explode!

Have you seen Mozart in the Jungle? It’s the Amazon original TV series about musicians in the New York Symphony.  And it’s good.  It just won a Golden Globe for Best Television Series — Comedy. One of the lead characters is Rodrigo, the eccentric and highly-creative...
Use these 40 TRIZ principles to grow profitable products…

Use these 40 TRIZ principles to grow profitable products…

Good creativity usually isn’t very creative at all… From an outsider’s view, many “creative” processes are thought to be all fun and games (with perhaps a little mind-altering substances mixed in). But live in the copywriting and marketing world for a while — or any...
What makes you tick?

What makes you tick?

Wanna achieve your goals faster, easier, and with less stress? Let me tell you something.  There are a million productivity gurus out there (including me) who are going to tell you that they have the magic solution. It’s the single-easiest way to sell something....
Are you hiring?

Are you hiring?

Hiring could be the single-most important decision you make in any going business… The quality of the team you have in your business impacts nearly any and every decision you make. And so to find, recruit, and especially retain the right employees should be one of the...