Nearly every copywriter I’ve ever spoken with has wanted to master this one aspect of the business: ROYALTIES! If that’s you… And specifically, if you want to know more about tracking royalties… You’re going to love this issue. This is a “Mailbox Monday” issue —...
Sometimes I’m dense, and take way too long to listen to recommendations… My brother-in-law is involved in the local startup community. He’s a programmer, user experience designer, and has a good eye for marketing (especially the brand-centric stuff). And, he’s big...
Remember those little stickers that would often appear in direct mail — the ones you had to peel off and stick on the reply card as part of sending it in? For example, the direct mail might offer a free gift for fast response, and you had to peel off the “Free Gift”...
I just saw a job listing for “Startup Sales & Marketing Associate…” I’m not looking, but I was curious, so I clicked. It was a locally-based startup (we have a lot of them). There were plenty of details about what they expected from the position. I tried to read...
I’m working on my next book… But this post is not about my book. It’s about a thinking process I just applied earlier today, in relation to my book. And I thought I’d share — because by applying this thinking process, I know you’ll have even more success on your...
It’s Friday and I’m feeling a bit reflective… I was thinking about a conversation I had a while back. It involved a family member of a famous business guru, who shall remain nameless, and one other person. This person was talking to the family member, talking about...
I’m going to show you one of the fastest ways to get cash out of any business that’s been running successfully for at least 6 months… This won’t necessarily work for startups. And if you’ve never had a customer, it won’t work for you. But if you’ve been running...
Most people have no clue how much chatter and distraction really goes on in their minds… I’d started studying meditation around the year 2001 or 2002. It was when I first discovered the fields of human potential and transpersonal psychology. When I studied mysticism...
I’ve struggled on my latest client project… It’s actually a little behind where I wanted it to be at this point — I initially planned to complete it a couple weeks ago. But I was missing the mark by just a couple degrees, and so I’ve had multiple rounds of rewrites,...
We’re back with another Mailbox Monday! To have your question answered in this column next Monday, email me at [email protected]. Today’s question is all about copywriting royalties… Next month I’ve been asked to do a private presentation for a mastermind group of...
In the last 100 years or so — especially with the rise of the knowledge worker — the time management industry has exploded… Think about it this way. When we were all factory line workers (or agrarian workers before that), we didn’t really have to manage time. On the...
My inner writer/research geek just went nuts… I logged into Feedly this morning and discovered a new feature. Now, I’d consider myself a wannabe user of Feedly. That is, I’ve loaded it with all the important feeds I’d love to be tracking. And I “wannabe” opening it...
I’ve written before about the “Find Yourself Here” template for creating marketing pieces… And recently I’ve seen a couple examples, that I think are particularly good and interesting. First, a quick reminder/crash course on what this is and how to use it. Then, the...
What makes Richard Branson so successful at creating companies that dominate dozens of different niches? I recently heard his answer to the question. Someone had asked him how he was able to create so many successful companies, in so many unrelated fields. The crux...
It’s the return of Mailbox Monday! I hadn’t been getting a lot of questions by email recently. And so I let Mailbox Monday quietly slip into the “not active” column. That’s fine. I can fill five days a week with breakthrough content without a question to answer....
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
