Breakthrough Marketing Secrets
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The most valuable business role for the next 20 years

The most valuable business role for the next 20 years

If you’re not living under a rock, you know our world is changing at an incredibly rapid pace… Things will become possible within the next few months that as of 12 months ago, we thought were years away.  Artificial intelligence and other technologies are advancing...
It’s time to stop calling yourself a copywriter

It’s time to stop calling yourself a copywriter

I’ve been in the copywriting game for about a dozen years now… I’ve been a marketing employee who does copywriting. I’ve been a freelance copywriter. I’ve been a copy chief and supervisor — recruiting, hiring, and firing copywriters. I’ve written about and taught...
How to successfully outsource one task

How to successfully outsource one task

Outsourcing is a pain in the butt! That is, if you do it wrong, it can be a real big pain. If you do it right, it can actually be a really fast and effective way to get things done. Let’s face it — we all only have 24 hours in our day.  And preferably we’re NOT...
The only 2 places to advertise online?

The only 2 places to advertise online?

Where do you advertise online? Substitute your clients for you if you’re a consultant/coach/copywriter. There was big news that came out earlier this week, that anybody spending even a dollar advertising online during 2017 should pay attention to. I’ll share the...
6 questions to consistently move creative projects forward…

6 questions to consistently move creative projects forward…

Sometimes, I totally suck… During almost every big creative project I do, I reach a point where the Resistance is super-high, and it’s hard for me to make progress on the work. If I don’t catch it, it’s easy to turn into a downward spiral. It starts with not making as...
Weekend Listening: Roy Furr on The Copywriter Club Podcast

Weekend Listening: Roy Furr on The Copywriter Club Podcast

Heya, it’s Friday afternoon and I’ve still got a lot going on, so I’m going to keep my writing part of this issue rather short… I’ve been interviewed on another podcast.  And I always like to share.  Because each interviewer comes at me with their own set of...
What parts of your process have you documented?

What parts of your process have you documented?

I’ve been blown away by Leverage so far… That’s the new “assistant” service I’m trying.  Not so much an assistant service, as a connection to service providers to accomplish almost any task, as well as support in getting the most out of having this access. I actually...
4 questions to break through emotional blockages…

4 questions to break through emotional blockages…

I still get hit hard with this sometimes… Yesterday, I had a down day.  My productivity was way low compared to the high standard I set for myself. It took me a while to actually realize what was going on.  But in my weekly check-up with my coach, Joseph, we got to...
Would you put your own money behind this?

Would you put your own money behind this?

I once read a testimonial from the late Gary Halbert that struck me… He was talking about Dan Kennedy.  And he said he admired Dan Kennedy because… Dan was one of the only copywriters he knew who wrote for clients…  Who ALSO put his own money on the line to run his...