Want to be more creative? You should probably stop trying to be creative! I’m often asked, for example, how I’m able to consistently crank out these essays, every business day. Over 1,000 words per day. Over 1,175,000 words of high-value content since 2014. (And...
How would you like your best potential clients to come knocking on your door? Today is Mailbox Monday — where I open up my inbox and answer YOUR questions on marketing, selling, copywriting, business growth and more… To have your question answered in a future Mailbox...
I just used a sneaky, manipulative marketing tactic to get you to read this. Let me tell you what it is. Then, let me tell you why you should absolutely hate me for doing this to you. The tactic: I click-baited you! Just in case you’ve been living under a rock,...
Why do I start fights on Facebook? They really never go anywhere good. And even though I’m always right (right?), I don’t always sway the person I’m fighting with over to my side. In fact… Fights on Facebook almost always end with both parties even more entrenched...
It’s Monday! That means it’s time to dig into the ol’ mailbox and see what the question of the day is today… Reminder: You can have YOUR most pressing marketing, business, copywriting, selling, or even meaning-of-life question answered here, in a weekly Mailbox...
I’ve just made a bold promise. But 315 days ago, today, I started a simple experiment. And every day since then, I’ve only become more convinced of the power of this one little lesson. First, a side story… I was hanging out at the neighborhood pool this morning with...
I’m a little fired up… Which is good, because I’ve given myself about half the normal time to write this essay. Which means I don’t have time for long meandering thoughts, or deep reflection. I must write this at rant speed! And, luckily, I’ve had something to rant...
I had to bite my tongue and not title this essay, “The Death of Email Marketing.” Those serious students of direct response — especially in the financial publishing niche — would get the reference to Motley Fool’s recent mix of promos themed after “The Death of…” And...
It’s July 4th, which for those of you here in the US, means you’re probably out swimming, grilling, or doing fireworks as this is hitting your inbox… (At least, that’s my plans for the afternoon!) So here I am at 5:16 AM, getting this ready to go out later. And I...
There’s a lot of talk about how understanding human psychology will make you a better marketer… And in fact, I got looped into a conversation today, in The Copywriter Club Facebook group, about this very topic. (I was interviewed on The Copywriter Club podcast a bit...
Monday means it’s time to open up the ol’ mailbox! Once a week I dig into my inbox for YOUR questions about marketing, selling, productivity, business, copywriting, and any other topic that I think will make for a great Breakthrough Marketing Secrets issue. To add...
Many marketers have a love/hate relationship with offers… Especially copywriters. If you create a new marketing piece for a really great offer, you secretly love the offer. Because an offer that the market can’t get enough of can make you look like a hero. My best...
Gary Bencivenga is widely hailed as the world’s greatest living copywriter… And although he’s retired today, doesn’t write or teach about marketing, and can no longer be hired by clients, most of us who are truly serious students of direct response are still trying to...
I’m baaaaack! The last week and a half both went by way too fast and way too slow. I didn’t mention it before I left, but I went on a 9-day family road trip, that included stops at Mount Rushmore, at Yellowstone National Park, and at the world’s largest mineral hot...
I’ve been head-down in a big project all day… Didn’t really want to rip myself away from it to write this. But I have a standing appointment with your inbox at 4 PM Central time, and these issues come without fail. Aside from two phone calls earlier, this big project...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
