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The 6 ways to get paid, from Dan Sullivan

The 6 ways to get paid, from Dan Sullivan

Being creative about the ways you get paid for the work you do can open up a pile of additional opportunities… I found an old note I’d written to myself, about Dan Sullivan’s six ways to get paid.  And when I reflected on each, I realized that at different points in...
People buy the strangest things…

People buy the strangest things…

Today, an observation on human nature… Actually, I’ve spent the last three days buried in research.  Specifically, this is for a new financial/investment promotion I’m working on.  Trying to really get my finger on the pulse of investors right now.  To understand how...
How to move yourself up the income pyramid…

How to move yourself up the income pyramid…

“Money earned ethically is a byproduct of value creation.” I credit that quote to Joe Polish, although I don’t know if he’s the first who said it. It is, however, generally true in my experience. You can make money unethically through exploitation and coercion.  But...
The secret to getting your first few copywriting clients…

The secret to getting your first few copywriting clients…

Yet again, I’ve been asked the eternal question…  How to get (your first, or more) clients for your copywriting business… And since I’ve been buried deep in research all day long into the minds of investors, right now, in today’s market (including some field trips), I...
The 3 Cs of online paid traffic…

The 3 Cs of online paid traffic…

Let’s talk about how to turn cold traffic into paying customers… For the last couple months, I’ve been running a series of experiments to try to crack the “paid traffic” nut for BTMSinsiders.  With any new offer, this should be your #1 goal. But what does that mean?...
I don’t believe in The Law of Attraction, but…

I don’t believe in The Law of Attraction, but…

Do you believe in The Law of Attraction? On a scale of 1 to 10, how accurate do you believe this statement is? “Whatever you focus on, you attract into your life?” For me, the statement alone gets about a 3… BUT…  I also believe there’s something more to it. Today is...
Beginner’s mind, winner’s mind…

Beginner’s mind, winner’s mind…

I don’t consider myself to be a Buddhist, but I’ve read quite a bit of Buddhist teachings… (And, in fact, there are very many top copywriters who can say the same.  In a speech at Phillips Publishing, the legendary Eugene Schwartz called himself “partially Zen.”) In...
The power of process in getting results…

The power of process in getting results…

If you want to create HUGE marketing and business wins, you have to get good at PROCESS… Earlier today, I recorded my Masters of Response Summit interview with Abbey Woodcock. For those of you who don’t know Abbey (yet!), she’s turning into an absolute rock star of...
Crossing the fear threshold…

Crossing the fear threshold…

Sometimes, we can behave like little children — and it holds us back… A quick “slice of life” story, from this past weekend. My parents hosted us at the Rose Children’s Theater in Omaha, for a showing of the musical, Madagascar (yes, based on the movie with the...
The fastest way to get good at marketing…

The fastest way to get good at marketing…

Do you have the guts and gumption to succeed? Today, another question from the ol’ mailbox — that’s right, it’s Mailbox Monday! Before we dive in though, a quick note… I’ve just added the David Garfinkel Masters of Response Summit interview to the BTMSinsiders members...
[video] A Technique for Producing Ideas, by James Webb Young

[video] A Technique for Producing Ideas, by James Webb Young

I love my life! I just got off a video call with Joanna Wiebe from CopyHackers, for her Masters of Response Summit interview.  And I’m on such a high from it. She delivered a TON of value, specifically about what a student of direct response needs to do in industries...
Make it up, make it real…

Make it up, make it real…

Today I want to announce something I’ve been working on, behind the scenes, for a few weeks now… …  And then, I’ll reveal the critically-important strategy I used to make this happen, that YOU can use to create new businesses or breakthrough marketing campaigns out of...
The Great Copywriting Lie?

The Great Copywriting Lie?

The following facts, pulled from a recent Copy Hackers salary survey, may make you uncomfortable… — Only about 1 in 10 freelance copywriters makes six-figures per year.  And most of them make between $100,000 and $125,000. — Only 1 out of every 71 freelancers make...