A professional friend of mine just unsubscribed from Breakthrough Marketing Secrets… He was kind enough to give me his comments — his “reason why” for stopping. Bad news. He was basically throwing in the towel on this whole copywriting thing. Unsubscribing not just...
Have you ever felt like you wanted to fight a client? I have… If you’ve ever heard the advice to “pick your battles,” you should know it applies as much to clients as it does to personal relationships. The following question is about using stories in your marketing. ...
A client of mine emailed me recently, and told me you’d like to hear about this… He thought you’d find it valuable. This is the guy who created the EMP-resistant backup solar generator. The one we sold over a million dollars of, on the strength of one promotion. I...
It’s official: Google’s artificial intelligence is smarter than the competing AI from Apple, Microsoft, and Baidu… A group of Chinese researchers put competing AI systems to the test, throughout the course of 2016. Specifically, they were looking at the AI assistants...
What does it mean to write your own ticket — and do YOU have this power? I was thinking about this last night. And specifically, I was thinking about the deeper value I’m trying to deliver through Breakthrough Marketing Secrets and BTMSinsiders. Let’s rewind a bit....
There’s a huge mistake that a lot of novice sales people make that leads to wimpy sales presentations… And, because copywriting, marketing, and advertising are “selling multiplied,” it should come as no surprise that many novice copywriters make the same dang mistake....
Can I admit that sometimes I don’t know what I’m doing? I’ll get to what I promised in the subject line — the ONLY three big ideas for any selling message — in a minute. But first, confession time… A few weeks ago, I promised my next training, High-Velocity...
Before we get into it, I have to share this email I got from a BTMSinsiders member… — Yo Roy. Thanks to you man, (well I put work in my sample) I’m going to be getting a job with Agora. You put it on the list of recommendations to get experience and they want...
Humans today have a shorter attention span than a goldfish! Or so the story goes… I was going to write some kind of intro, but I kept giving away too much, so I’ve deleted all that. And I’ll reveal my response to this AFTER today’s Mailbox Monday question. And a...
You can’t even say I dabble in hypnotism… I’ve actually never really practiced it. Not on anyone else, at least. But I’ve spent significant time studying the principles behind hypnotism. Call it intellectual curiosity. Perhaps childish fascination. Whatever it is,...
Imagine if someone were to spend a week spying on you… No, not in a creepy way. Rather, they were spying on you to observe your work habits. To really track what you do on a daily basis. And then, at the end of the week, that person who spied on you has to guess how...
Today I have advice that you’re either going to love or hate… And, I have a bit of a damaging admission — that actually serves as an object lesson of the power of this advice. If you want to get really good at copywriting (whether for your business, or your clients’),...
I’ve given myself too little time to write this… Normally, I block out an hour to write these essays. It’s time that’s blocked out on my calendar, dedicated specifically to this task. When I’m asked how I’m so productive, or how I’m able to write so much, this is the...
Most people I know or have met who play small (and never make a big impact) have one thing in common… Major successes, on the other hand, have the opposite in common. And I don’t care if we’re talking about entrepreneurial success, or ANY calling. Parent, teacher,...
What’s the best way to niche-focus your marketing services business? This question comes up over and over and over again. And it applies to nearly everyone in the marketing services business. Copywriters, traffic specialists, agency owners, the works… If you sell...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
