I’ve gotten a whole bunch of questions recently about how to get started, get your first few clients, and make that leap straight to the six-figure freelance copywriter lifestyle. Funny thing is, these questions always look so much different than all the others I get....
This story starts with a local startup company that failed… Today, when I try to go to either website the company once ran, there’s no sign of life. One simply gives you an error. The other redirects to a domain reseller, trying to sell you this startup’s previous...
— SPECIAL NOTE: There are still a handful of spots open for my How to Create Breakthrough Big Idea Copy webinar tomorrow. Click here for more information, and to register now. — I want to share something I OBSESS about… And when it comes to every single top...
Branding, for branding’s sake, is dumb… That’s the fundamental perspective I come from, as a direct marketer. I’m not into brand-building. I’m not into image advertising. I believe that traditional “Madison Avenue”-style advertising is a complete waste of money....
Back by popular demand: next week I’m doing a repeat of my “How to create Breakthrough Big Idea Copy webinar…” Here’s the link to register. Today’s video Friday issue of Breakthrough Marketing Secrets is me explaining my favorite of the three big idea types I’ll...
Increasing profits in a business is simple… Not always easy. But simple. There are a limited number of “levers” you can pull, on a consistent basis, that will increase profits. Some are short-term profit boosters that can have a negative impact on the long-term...
The following came out of working with a copywriter to improve her copy… Fundamentally, she’s a good writer. But she was falling into the same trap many copywriters fall into. In fact, she was falling into the same trap I fell into many times early in my copywriting...
Now we’re getting into the ol’ sales voodoo… … I had a reader ask me for a part two to an essay I was regretting pretty much as soon as I was writing it. Why? Well, over Thanksgiving, the family watched The Wizard of Oz. And — spoiler alert — there’s a moment at the...
Vince Reed is considered a top Facebook ads expert… With nearly 100,000 people following his work on Facebook, he’s clearly a force to be reckoned with. And through our mutual friend (and Breakthrough Marketing Secrets insider) Jeff Moore… Vince challenged me to be...
What’s the most important skill to get rich? Or, heck, if you don’t really care about getting rich, but instead making a massive positive impact and contribution — what’s the most important skill to do that? Talk to a bunch of suckers and wannabes about this, and...
I recently got turned onto an older but no-less-important book by an ex-Harvard professor… The book? Managing the Professional Service Firm, by David Maister. I know, I know. The title is a total snooze. But I’ll tell you what: I’m only a couple chapters in so far,...
So — you wanna sell but you don’t want to feel like a slime ball? I really think that’s at the heart of today’s question. But we’ll get to that in a moment. First, our obligatory reminder… That — today being Monday, and this being Breakthrough Marketing Secrets — this...
This one might get me in trouble… I have a paying BTMSinsiders member who asked me a question about how to go from zero experience to making $5,000 per month in less than 60 days… Using only the training I offer in the member’s area. For those of you who’ve been...
It was the day I realized I could practically make money appear out of thin air… I still remember the call. It was from Katie Yeakle, at AWAI. “Roy,” she told me, “your new promotion is doing really well. In fact, it’s doing so well,...
I got this question from a reader, and even though yesterday was Mailbox Monday, I’m in the mood to answer it today… Sometimes, I do that. My essays, my rules! The question, in short, was, “Is catalog copywriting still a viable niche?” My...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
![[Video Friday] My favorite big idea “template” for breakthrough direct response copy…](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2017/12/2017-12-08-video-screenshot-480x372.jpg)
![[Video Friday] Watch me battle a top Facebook expert…](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2017/12/2017-12-01-video-screenshot-480x484.jpg)
