Everybody wants passive income… I love direct marketing. Because it’s the ultimate study in human psychology. If you want to peer into how human minds think, you need to look at their behavior “in the wild.” Contrast that with academic psychology. In academics, you...
Yesterday’s essay stirred up a lively debate… A reader posted to a private Facebook group (thank you Bobby) and the punches began flying… I said copywriting is dead. A bunch of commenters agreed with the more nuanced point I made. A bunch — especially those who listed...
It’s painful… I feel like I have this conversation over and over and over again. And yet, at the same time, I keep hearing from people who clearly need to hear it all over again. If you’re selling something that people don’t want to buy, you will fail. You won’t get...
I’ve deleted two versions of this essay so far, and now have 30 minutes to finish it for you… Sometimes, that’s how I roll. Because I’m not going to send you crap wrapped up in cellophane, and think it’s somehow doing you good. Here’s what I really want to write about...
I cringe every time I see another copywriter selling “copywriting” services… In fact, most people who sell their services sell totally the wrong thing. Selling copywriting is selling words on the page. Words on the page are worthless. Blah, blah, blah. There you...
There are two fundamentally different paths to success in a service business… The first is to find and close all the hot leads… The second is to sell to everyone else… Closing hot leads: The lazy copywriter’s way to riches? Again, copywriters make great punching...
Most people are freaking lazy… Including me. We just want an easy button. We don’t want to have to do the work. We want the result, and we want it now. And when it doesn’t happen that way, we’ll invest more energy into whining and complaining about how the world...
This week will be all about client-getting… This isn’t the “official” announcement. I’m nailing down a couple details. But I’m about to announce a big members-only webinar for BTMSinsiders members, introducing a brand-new client-getting system I’ve never taught...
There are very few tech tools that I think you “need” to have… I think that word — need — is overblown. It’s easy to use in a marketing, selling, or persuasion context… You need a website… You need funnels… You need an email marketing platform… And so on, and so...
You ask — I answer! It’s Monday, which means it’s time for me to dig in the ol’ mailbox and see what kind of questions I’ve got. To have YOUR question answered regarding marketing, selling, copywriting, business-building, or any other topic relevant to Breakthrough...
You may or may not know, but I’ve extended my Masters of Response Summit into a monthly interview series… This is designed as a members-only benefit for BTMSinsiders members, available here. However, I believe that the following conversation is so important I want to...
If you want to close high-ticket sales, such as coaching, consulting, and creative work, you have to get on the phone… Or in a video call. Or in person, of course. But on the phone, at a minimum. It’s almost impossible to close any deal of substance over email. ...
It’s 2018 — let’s make it our best year ever! In December, I put out a simple survey asking what your biggest challenges around your business are. And without a doubt, the most common challenge that came up across the board is: getting clients. So… Guess what… I’m...
Today’s message has multiple audiences — not the least of which is ME! Sometimes I write these messages 100% for you. As in, it’s something I don’t necessarily need to hear, but I’m inspired to share it because I believe it would help you. Other times, I’m maybe the...
One of the best ways to make sales is not by slamming on the accelerator, but by getting your prospect to take their foot off the brakes… That’s a lesson covered in yesterday’s essay talking about human desires, and it’s a familiar topic if you’re a long-time reader...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
