“Do you know any good copywriters who have availability right now?” “When is the next open spot on your schedule?” “Can I send you some clients?” “We’re looking for good copywriters — can you introduce me to anybody?” I hear versions of this on a regular basis. And,...
What I’m about to tell you is incredibly simple — but not necessarily easy… So it goes with many great things in life. Actually doing it isn’t that complex. It’s a series of actions you need to take. Or some words that need to come out of your mouth. But the...
WARNING: Rant ahead. I got an email from someone who I WILL NOT name here, because I want to reply to them without actually replying to them. Basically, they said they didn’t want to learn the principles and strategies. They didn’t want to do the hard work. They...
You are NOTHING as a marketer if you’re not interesting… Just think about the classic “arc” of the selling process… AIDA: Attention, Interest, Desire, Action. Getting attention isn’t that hard. Clickbait articles prove it. People will click on totally random s**t. ...
My readership has gone global… Well, that actually happened a long time ago. Probably not too long after I started publishing these daily essays in April 2014 (holy cow can you believe Breakthrough Marketing Secrets is over four years old?!). The international...
What leads some ads to become breakthroughs — and others to die on the vine? (And note, despite using the same two words in succession, the title of this essay does not refer to the actual writing of the book Breakthrough Advertising by the late, great Eugene...
I have incredible readers, making incredible leaps forward in their incredible careers, and I feel fortunate to play a small part… I just had another long-time reader reach out to me today. He’d asked previously about succeeding as a freelancer. But because he was...
I’ve let this one sit in my queue for a while… It’s a rather long email that dances around a question and calls for a response about ethics and copywriting. And, as my friendly correspondent suggests, it IS something I’ve considered frequently throughout my career. I...
I keep too much stuff… Way too much stuff. And I’m not nearly as organized about it as I’d love to be. I AM proactively trying to deal with it. But just keeping it real, I’ve got a long ways to go. File cabinets too full of things that should’ve been thrown away...
“Can I use this as a swipe for my own work?” It’s an innocent enough and well-intentioned question. And, given the total context, you’d think it was asked in a responsible way. Yet I’ve had enough experience with the nasty little habit of swiping, that I basically...
Sometimes the best answer to a question is NOT a direct answer to the question… I’ll share some advice with you today that may run counter to my entire role and identity as a direct marketer and salesperson. But sometimes, that’s the absolute best thing I can do....
Proper expectations prepare you to succeed… The easiest way to end up feeling like a failure — at anything — is to expect success in situations where it’s unlikely or even impossible. Let’s say someone promises you the moon. They tell you they’re going to make you a...
What I’m about to share with you could dramatically increase your win rate or batting average, across all the marketing campaigns you run… As I’m pretty sure I’ve shared before, my word for the year 2018 is PROCESS. That is, I’m working on as many processes within my...
It could be one of the most powerful hours of your copywriting career… And yet, it can feel like the copywriter’s equivalent of asking someone to punch you in the face! As I completed a copy review this afternoon with Samuel, a Breakthrough Marketing Secrets reader...
Copywriting is sexy… Now, I’ll admit — a large percentage of my list is copywriters. Probably because that’s where my background is in business and marketing. But having the ability to come up with a message out of thin air, and have people send you money… That’s a...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
![“Can I send you clients?” [for copywriters]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2018/05/referrals-1-300x291.jpg)
