My very first freelance copywriting client was David Bullock… David has an interesting history. He was an engineer, working on high-end robotics in manufacturing situations. Then, he got involved with marketing, but from an engineering perspective. He learned this...
He wants to know how to negotiate a pay raise, from a past/current client… It’s Mailbox Monday — the day every week where I answer your most pressing questions. Marketing, copywriting, selling, business, life — whatever — if you’ve got a question I’ll take a whack at...
I’ve done a ton of interviews… Both as the giver and receiver, the interviewer and the interviewee. The interviews have been designed to create content. They’ve been designed to simply gather information, such as when gathering information from a client for a...
To be great at something often requires you to do the exact opposite of what it took to be good… Today’s issue is going to be quick. I was on the phone with the CEO who runs a company for one of the world’s top marketing and business thinkers. I won’t go into too many...
Today, four ways to write better sales and marketing copy… It’s Monday — which means today I get to open up the ol’ mailbox and answer YOUR questions! To have your question answered in a future Mailbox Monday issue, drop the question in my mailbox here. Here’s today’s...
So, you’re trying to decide on a niche for your copywriting business… It’s Monday, which means it’s time to open up my mailbox for our weekly Mailbox Monday issue. You send in your most pressing questions about marketing, business, selling,...
Have you ever heard this saying …? “One good sales letter will change your life.” If you’re a serious student of direct marketing, you probably have. I know it as coming from Gary Halbert. And since most of the modern masters are descendants of the Halbert school of...
This is probably the most consistent request I get… How to get more clients. The question comes in many forms. But it all boils down to this… “I need more business. I need more customers. I need more new, warm bodies through the door, who are likely to give me...
— You can still grab one spot to my 4-Person Copywriters Intensive at the end of June — a 2-day workshop where we work directly on YOUR copy… Plus I’ve added 60 days of ongoing access to me, through a secret Facebook group for attendees. This is the ONLY coaching...
What the heck is the difference between conversion copywriting, direct response, sales copywriting, direct marketing, and… ? This question might seem simple to some readers. If that’s you, stick with me a moment and I promise you’ll still get a ton of value. For...
What I’m sharing today is much bigger than marketing… And yet, if you truly take it to heart, it will make you a better marketer. Also, salesperson, businessperson, leader, writer, communicator… And on, and on. It applies to pretty much any skill or capability that...
Work is NEVER consistent… There’s too much of it when you’re booked, and not enough of it where you’re not. Alas, that’s the life of an entrepreneur — and especially of the solopreneur or freelance service provider. Trust me — been there, done that, and I hate it,...
Writing a compelling headline for your selling message is as easy as ABC… This applies if you’re writing direct response ads, sales letters, or landing pages that are words on the page… It applies if you’re writing copy for video or audio, even TV and radio… It...
Most copywriters start their projects in the wrong place… It goes back, I think, to the most common “spec” challenge that clients in the 21st century have used to test prospective copywriters before hiring them… The spec challenge goes a little like this: — You (the...
I’m feeling under the weather today, so I’ll opt for a reprint… Unexpectedly, after a good evening last night (a reading celebration for my son’s class, and my best improv class yet!), I spent half the night awake, shivering uncontrollably… And had a 102.6 fever...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
